Senior Paid Growth Account Strategist, German C2 Level

🔥 29 minutes ago

🇩🇪 Germany – Remote

💵 €70k - €80k / year

⏰ Full Time

🟠 Senior

💰 Account Manager

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YOYABA

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

☁️ SaaS

B2B • Marketing • SaaS

YOYABA is a leading performance marketing and demand generation agency specializing in serving B2B software companies. The company excels in creating and capturing demand, developing revenue marketing strategies, and leveraging digital channels, particularly LinkedIn, to drive pipeline and profit. YOYABA is renowned in the DACH region for its innovative strategies and ability to generate substantial results, acting more as a strategic partner than a traditional agency. Their focus is on converting inbound demand into predictable revenue, and they have worked with over 60 B2B software companies to enhance their marketing and sales activities, ultimately turning marketing from a cost center into a revenue-driving success.

📋 Description

• Own paid strategies for accounts from end to end • Understand clients’ go-to-market strategy, ICP, buying center, sales cycle, deal size, and pipeline generation • Develop channel mixes and funnel strategies for Google, LinkedIn, Meta, Microsoft, and LLM platforms • Allocate budgets across channels and campaigns, manage pacing, and reallocate budget to pipeline-driving activities • Pause unprofitable campaigns, channels, and tests • Report on pipeline, SQLs, CAC, and revenue • Set up conversion tracking and import offline conversions from the CRM into advertising platforms • Deliver analyses of campaign and pipeline impact • Conduct QBRs and monthly reviews and prepare presentations • Own the testing roadmap for audiences, offers, landing pages, bidding, and creatives • Create strategic creative briefs with the Creative team and define test messaging • Translate test results into concrete next steps • Align Marketing, Sales, and RevOps stakeholders on lead quality and MQL/SQL definitions • Lead difficult conversations about budget cuts, results, and changes in direction • Brief Performance Marketing Managers and review their work • Monitor account health, scope, budget, and growth opportunities • Use CAIDI and AI for analysis, search-term hygiene, pacing, and reporting • Drive at least one automation or system to improve efficiency across accounts

🎯 Requirements

• Strong experience in media buying • Experience building demand generation and demand capture programs • Growth-oriented mindset • Experience in or affinity for the startup environment • Passion for B2B SaaS scale-ups • Willingness to make a real impact in a rapidly growing industry • German at C2 level

🏖️ Benefits

• Coaching program for personal and professional development • Flexible remote work • Opportunity to work from the Hamburg office • Workations • Urban Sports Club and Humanoo memberships • Company pension scheme (bAV) with up to 60% employer contribution • Clear career development paths • Honest feedback and shared celebration of successes

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