Strategic Account Director

Job not on LinkedIn

November 13

Apply Now
Logo of Zeta Global

Zeta Global

SaaS • Artificial Intelligence • B2B

Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.

1001 - 5000 employees

Founded 2007

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

💰 Post-IPO Debt on 2024-09

📋 Description

• Serve as the primary liaison across sales, customer success, data cloud, and analytics teams to ensure seamless strategy alignment and execution. • Bridge presales strategy with post-sales execution, maintaining continuity of objectives and fostering collaboration. • Develop and deliver forward-thinking strategic roadmaps that align with client goals and business outcomes. • Provide actionable insights, trends, and opportunities from the Zeta Marketing Platform (ZMP) to inform and enhance client campaigns. • Leverage ZMP Intelligence offerings. • Build deep client relationships, acting as a trusted advisor and advocate for their business objectives. • Facilitate collaborative client sessions, to drive innovation and alignment. • Collaborate internally to ensure successful onboarding and activation of first-party (1P) data, leveraging audience intelligence to optimize campaigns. • Monitor and manage roadmap deliverables, clarifying objectives, defining tasks, and ensuring timely delivery. • Identify risks and opportunities in client strategies, proposing innovative solutions to optimize performance. • Write and share reports that clearly and strongly explain progress, insights, and suggestions.

🎯 Requirements

• 8+ years of experience in strategic account management, marketing strategy, or related roles. • Proven expertise in leveraging first-party (1P) data for marketing insights, personalization, and activation. • Solid knowledge of cross-channel marketing, including digital, media, and traditional channels. • Paid digital media experience within retail, CPG, pharma, finance and travel industries preferable • Exceptional collaboration and interpersonal skills, with the ability to influence and align diverse teams. • Exemplary analytical skills, with a track record of using data to inform strategy and storytelling. • Outstanding communication and presentation skills, with experience in delivering strategic roadmaps and performance stories to senior stakeholders. • An initiative-taking, problem-solving mindset and an interest for leading innovation and performance. • Bachelor’s degree in marketing, Business, or related field (MBA preferred).

🏖️ Benefits

• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

Apply Now

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