Staff Product Marketing Manager

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $148k - $195k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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15Five

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

👥 HR Tech

☁️ SaaS

💰 $52M Series C on 2022-07

HR Tech • SaaS

15Five is a performance management platform designed to drive important business outcomes. It transforms people data into guided actions through its strategic HR command center, aiming to improve manager effectiveness, increase employee engagement, and maximize employee performance. 15Five offers various products such as performance reviews, engagement surveys, and tools for upskilling managers. Over 3,000 organizations trust 15Five for its effective performance management solutions, making it essential for high-growth companies.

📋 Description

• Define and own 15Five’s company story as the company moves toward AI-enabled HR and performance management • Build a top-down narrative covering the company story, AI point of view, problems solved, and proof • Connect AI products into one clear portfolio story • Define 15Five’s voice and tone direction • Map each AI product to performance management and people management problems • Maintain an approved product narrative for Product, Sales, and Marketing • Ensure published product claims pass accuracy review • Test messaging with buyers before broad rollout • Carry messaging through the website, demand programs, sales narratives, product launches, and enablement • Deliver win/loss and competitive insights, battle cards, and objection handling • Establish and report messaging resonance using pipeline, win rate, and adoption metrics • Set customer story criteria and interview guides with content marketing • Provide market, buyer, and competitive input to pricing and packaging • Partner with Marketing, Sales, Product, and Customer Experience • Use AI for research, competitive analysis, buyer analysis, frameworks, and productivity

🎯 Requirements

• 10–12+ years in B2B SaaS product marketing, including at least one company-level repositioning • Track record making AI or technically complex products clear and credible to business buyers; HR tech experience is a strong plus • Experience bringing conflicting senior stakeholders to alignment using evidence • Hands-on buyer research, message testing, win/loss, and competitive analysis • Portfolio or solution messaging across multiple products • A writing portfolio that shows a strong command of voice and tone • Confident without ego; comfortable building on work already in progress • Ability to accommodate early-morning or after-hours meetings at least 4 days a week • Expected availability for a typical 40+ hour work week, Monday through Friday, between 8:00 am and 5:00 pm (flexible) • Ability to verify identity and eligibility to work in the United States and complete required employment eligibility verification upon hire

🏖️ Benefits

• Medical, dental, vision with 15Five cost subsidy • Employer paid Short-Term Disability, Long-Term Disability, and Term Life • Family planning support with enhanced medical plans and consultation programs • Inclusive Benefits Stipend • Access to mental health and wellness resources • Flexible Time Off Program • Generous paid leave for new parents • Military leave • Paid Company Holidays • Sabbatical Program • 401K with 4% Matching after 6 months • Remote work • Annual discretionary company bonus program • Equity awards • Comprehensive benefit and wellbeing offerings • Work with experts in leadership, culture, and personal development • Manager enablement, skill development, and whole-person care

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