Principal Product Marketing Manager – IIS

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $180k - $210k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 3%

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Huntress is a cybersecurity firm that provides managed detection, investigation, and response solutions to protect endpoints, identities, and email environments. It offers a platform with managed EDR, security awareness training, ITDR for Microsoft 365, and SIEM solutions, all supported by a 24/7 Security Operations Center. Huntress is designed to secure small and medium-sized businesses against cyber threats. Their services help organizations across industries, ensuring robust protection and compliance, especially in environments like education, finance, healthcare, manufacturing, and government.

📋 Description

• Own IIS segment positioning, value propositions, message architecture, proof points, and repeatable marketing materials across personas and key industries • Conduct ongoing research and analysis to improve the IIS motion and represent IIS buyers in product launch and roadmap conversations • Adapt portfolio and platform content for IIS audiences and key industries • Turn audience insight into demand programs, nurture streams, outreach, livestreams, buyer guides, verticalized content, comparison content, business-case tools, demo narratives, and other funnel assets • Equip SDRs, AEs, and Customer Account Managers with talk tracks, discovery questions, objection handling, content, and enablement • Support the Channel team with vertical-specific content, battle cards, and narratives used to train VARs and distributors • Develop and refine the Microsoft alliance partnership story and related content • Use AI to orchestrate repeatable workflows for market and buyer analysis, research, and content development • Connect messaging, enablement, and demand programs to measurable business results • Report to the Director, Product Marketing

🎯 Requirements

• 6+ years of product marketing experience • 3+ years in B2B cybersecurity software • Measurable results in product marketing • Experience marketing and selling to in-house IT and security buyers • Experience serving small and midsized businesses preferred • Buyer-centric mindset focused on pain points, buying triggers, personas, decision-making, and outcomes • Ability to turn complex technical ideas into clear, compelling narratives for business decision makers and technical practitioners • Hands-on experience with Campaigns or Growth Marketing teams creating programs, nurture streams, and pipeline-contributing content • Experience working with sales and channel partners, including VARs and distributors • Ability to collaborate effectively, balance competing stakeholders, push back constructively, and move between strategy and hands-on execution • Ability to orchestrate AI-supported workflows for research, analysis, and writing, while validating and improving outputs

🏖️ Benefits

• 100% remote work environment • Generous paid time off policy, including vacation, sick time, and paid holidays • 12 weeks of paid parental leave • Highly competitive and comprehensive medical, dental, and vision benefits plans • 401(k) with a 5% contribution regardless of employee contribution • Life and Disability insurance plans • Stock options for all full-time employees • One-time $500 reimbursement for building/upgrading home office • Annual allowance for education and professional development assistance • $75 USD/month digital reimbursement • Access to the BetterUp platform for coaching, personal, and professional growth • Bonus and equity

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