ABM Programs Manager – Strategic Accounts

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $115k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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6sense

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

💼 Consulting

📦 Logistics

🤖 Artificial Intelligence

💰 $200M Series E on 2022-01

Consulting • Logistics • Artificial Intelligence

6sense is a company specializing in Revenue AI™ solutions, particularly for B2B marketing and sales. The company offers a platform that identifies potential buyers who are ready to purchase, crafts personalized messages to engage them, and automatically qualifies and books meetings. 6sense uses advanced AI to predict buying stages, enrich contact and account data, and uncover buyer intent. Their platform integrates with existing technology investments and supports operations like account intelligence, audience building, and orchestration workflows. 6sense aims to improve marketing efficiency, increase pipeline, and boost revenue growth by revealing hidden buying signals and providing relevant data insights.

📋 Description

• Design and execute 1:1 and 1:few account-based marketing programs for strategic accounts • Provide account selection input, tiering, insight-driven strategy development, personalized asset planning, multi-channel orchestration, and measurement • Determine appropriate methods, tactics, and evaluation criteria for complex account programs • Partner with sales to ensure targeted and cohesive execution • Plan and execute direct mail, bespoke 1:1 landing pages, personalized digital campaigns and activations, and custom virtual events • Design and run buying-group plays such as targeted content syndication • Identify key accounts, decision-makers, and critical influencers with sales and marketing teams • Create customized content and messaging for email campaigns, webinars, events, and digital advertising • Collaborate with AEs and sales leadership as the primary marketing partner on strategic accounts • Translate account and buying-committee intelligence into trusted program strategy • Monitor and analyze ABM campaign effectiveness and recommend optimization of targeting, messaging, and channel mix • Manage budgets and resources across direct mail, events, syndication, and digital programs • Define, track, and report success measures with marketing operations • Provide performance insights and recommendations to marketing and sales leadership • Stay current on ABM tools, technologies, trends, personalization platforms, intent providers, and content syndication providers • Coordinate cross-functional partners without directly managing people

🎯 Requirements

• Typically 8 or more years of relevant B2B marketing experience with a bachelor's degree, or 6 or more years with a master's degree • Meaningful experience in account-based marketing, field marketing, demand generation, or strategic account programs • Experience building and running 1:1 or 1:few ABM programs • Experience with account selection, personalized content and campaign development, and multi-channel orchestration • Clear point of view on measuring ABM impact and handling attribution ambiguity in account-based, multi-touch programs • Experience working directly with sales leadership and account executives to align on account strategy and shared pipeline goals • Familiarity with ABM platforms and account intelligence tools within a broader B2B SaaS marketing and sales tech stack • Ability to evaluate complex account and pipeline challenges involving account intent, buying-committee dynamics, sales priorities, channel performance, and available resources

🏖️ Benefits

• Bonus program or commission plan may be included • Stock options if approved by 6sense’s board • Generous health insurance coverage • Life insurance • Disability insurance • 401K employer matching program • Paid holidays • Quarterly self-care days off • Paid time off (PTO) • Paid parental leave • Equipment and support for working and connecting with teams • Learning and development initiatives • Access to LinkedIn Learning • Quarterly wellness education sessions • Wellness days • ERG-hosted events