VP, Growth Marketing

Job not on LinkedIn

🔥 1 minute ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $210k - $230k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

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ABC Fitness

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

⚕️ Healthcare Insurance

🧘 Wellness

SaaS • Healthcare Insurance • Wellness

ABC Fitness is a leading tech provider specializing in software solutions for gym and fitness businesses worldwide. With a suite of platforms including gym management, member management, and personal training solutions, ABC Fitness empowers businesses of all sizes to optimize operations, engage members, and drive growth. Their solutions are designed to cater to a wide range of fitness business models, from large gyms to boutique studios and personal trainers, ensuring they meet the unique needs of their users.

📋 Description

• Own new MRR, expansion, growth targets, goals, pacing, and priorities across ABC Trainerize and ABC FitMetrics • Establish global performance review, experimentation, and corrective-action cadence • Align customer segmentation, growth opportunities, and product-led plays with Product, Marketing, and Customer Success • Lead paid acquisition strategy across SEM, paid social, and programmatic channels • Own the digital funnel and build a conversion-rate optimization program • Scale lifecycle marketing, automation, segmentation, and personalization programs • Scale technical SEO, answer engine optimization, intent-led content, social, influencer, affiliate, partner, and community growth • Identify and scale emerging acquisition channels, growth loops, and revenue opportunities • Create and own the PLG Operating System, including weekly business reviews, monthly performance reviews, and quarterly planning • Build executive reporting connecting investment to MRR, expansion, activation, adoption, conversion, retention, CAC/payback, channel mix, and forecast versus plan • Establish a single source of truth across product, CRM, and marketing platforms • Implement attribution, incrementality, lift testing, holdouts, geo tests, and standardized dashboards • Own forecasting and scenario planning across base, upside, and downside cases • Improve the full customer journey from acquisition through expansion • Partner with Product and Engineering to remove friction in product experience, onboarding, and conversion • Lead and develop a high-performing growth organization and vendor ecosystem • Build playbooks, documentation, scalable systems, and an experimentation culture • Drive portfolio growth and shared measurement across ABC Trainerize and ABC FitMetrics • Identify and scale AI capabilities, agentic workflows, personalization, forecasting, experimentation, and customer journey optimization

🎯 Requirements

• 10+ years in product-led growth, growth marketing, product growth, digital growth, or comparable function • Experience operating at VP level and leading teams or functional owners • Proven experience owning the full customer journey and delivering measurable outcomes across activation, onboarding, adoption, conversion, retention, expansion, add-ons, seat growth, MRR or ARR • Strong product and growth analytics orientation, including executive dashboards, forecasting, experimentation, and investment decisions informed by customer and product data • Demonstrated success managing meaningful budgets across paid and non-paid channels, internal teams, and agency partners • Ability to diversify beyond paid search into organic growth, content, social, influencer activity, SEO/AEO, lifecycle, CRO, and emerging channels • Proven ability to partner closely with Product and Engineering to improve product value, activation, adoption, and conversion, and influence decisions without direct authority • Practical experience applying AI in a business or growth function, including AI-enabled or agentic workflows beyond basic content generation or productivity use cases • Experience in a mid-sized or scaled company • B2B SaaS, consumer, direct-to-consumer, subscription, or marketplace experience may be relevant • Exceptional cross-functional leadership, communication, and stakeholder management skills • Ability to remain hands-on while building scalable systems and developing a lean, high-performing team • Deep knowledge of activation, onboarding, adoption, conversion, retention, expansion, growth loops, experimentation, lifecycle marketing, web/CRO, paid acquisition, organic growth, SEO/AEO, content, social, and influencer channels • Ability to lead teams across regions and time zones with cultural intelligence and an inclusive mindset • Strong analytical and financial acumen, forecasting, scenario modeling, attribution guardrails, incrementality testing, and KPI management • Experience governing agencies, tools, contractors, and vendor ecosystems

🏖️ Benefits

• Open PTO policy • Quarterly Days of Disconnect • Parental & Pawternity Leave • Quarterly Best Life fitness reimbursement • Medical/Dental/Vision coverage • Employee Assistance Program (EAP) • Calm App subscription for employee and up to 4 dependents over age 16 • Bonuses, commissions, equity, or other incentive programs may be offered where applicable • Purpose-led, values-focused culture • Professional development opportunities • Inclusive workplace and equal opportunity employment