Lead Paid Search Strategist

Job not on LinkedIn

🕒 September 17

🇺🇸 United States – Remote

💵 $92k - $105k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 29%

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Logo of Accelerated Digital Media

Accelerated Digital Media

11 - 50 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Accelerated Digital Media is an award-winning performance marketing agency specializing in eCommerce and healthcare. The company focuses on driving client success through tailored strategies and expertise in digital advertising channels, including Google AdWords, Facebook Advertising, SEO, and social media marketing. With a commitment to integrity, collaboration, and a dedicated work ethic, ADM positions itself as a key partner for businesses looking to grow.

📋 Description

• Develop and execute SEM strategies aligned with client objectives • Conduct keyword research and competitive analysis • Create and manage campaign budgets and forecasts • Develop testing roadmaps and continuously evolve clients' SEM programs • Develop Quarterly Business Reports with the team • Stay informed about industry trends, algorithm updates, and emerging technologies • Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms • Write and optimize ad copy for maximum CTR • Set up and optimize landing pages for CRO • Implement A/B tests and other optimization strategies • Lead, mentor, and manage a team of Paid Search Strategists • Delegate tasks, set performance goals, and provide guidance • Conduct team meetings and training sessions • Monitor and analyze campaign performance and KPIs • Generate regular reports and provide recommendations for improvement • Maintain regular client communication • Present campaign results, insights, and recommendations to clients • Address client queries and concerns • Recommend and implement new strategies and tools • Occasionally travel to meet clients or attend industry conferences • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred) • Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management • Experience managing enterprise-level e-commerce paid media, including feed managment • Certification in Google Ads and other relevant digital advertising platforms • Strong analytical skills and proficiency in data analysis tools • Excellent communication and presentation skills • Leadership and team management experience • Proficiency in SEO (Search Engine Optimization) is a plus • Familiarity with web analytics tools like Google Analytics • Must be located in the USA • We are unable to sponsor or take over sponsorship of an employment Visa at this time

🏖️ Benefits

• Health Insurance • 401(k) & Retirement Savings • Generous Paid Time Off • Flexible Scheduling • Remote-First Culture • Professional Development • Employee Referral Program • Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home

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