Marketing Specialist – Demand Generation

Job not on LinkedIn

🔥 8 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $75k - $95k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

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Accordant

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1995

🏥 Healthcare

⚕️ Healthcare Insurance

🤝 B2B

Healthcare • Healthcare Insurance • B2B

Accordant is a care management company that provides disease and case management services to members with complex health conditions, offering one-on-one nurse support, proactive monitoring, and digital tools (MyChart integration and a mobile app) as part of health plans. A wholly owned subsidiary of CVS Caremark, Accordant partners with payors and providers to deliver personalized care teams, resource coordination, and evidence-based guidance to help members manage chronic conditions and improve health outcomes.

📋 Description

• Own and execute full-funnel demand generation campaigns that drive awareness, lead generation, opportunity creation, and revenue growth • Manage campaigns end-to-end, including planning, messaging, audience segmentation, content development, execution, optimization, and reporting • Develop targeted marketing programs for specific industries, regional markets, and micro-vertical audiences • Support account-based marketing efforts through personalized campaigns for strategic accounts and high-value prospects • Create campaign content across email, landing pages, blogs, webinars, social media, video, and digital advertising • Build and manage nurture/drip email programs throughout the buyer journey • Leverage AI tools and emerging technologies to improve campaign planning, targeting, content creation, and workflow efficiency • Monitor campaign performance and analyze engagement, conversion rates, pipeline contribution, opportunity generation, and revenue impact • Execute A/B testing across messaging, creative, calls-to-action, and campaign tactics • Partner with SDRs and Account Executives to align campaign strategy, improve lead quality, and support follow-up • Maintain audience quality and segmentation accuracy while supporting database growth and marketing reach • Write industry-focused and product-focused content supporting campaign objectives, SEO initiatives, and thought leadership • Collaborate with subject matter experts, consultants, software developers, and vendor partners • Stay current on ERP, financial management, AI, and industry trends to identify growth opportunities and campaign innovations

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field • 2–5 years of experience in B2B marketing, demand generation, email marketing, and/or campaign management • Experience marketing ERP, financial management, or enterprise SaaS software solutions • Experience building and executing end-to-end marketing campaigns across the buyer journey • Experience creating and optimizing email campaigns, including copywriting, design, CTA development, segmentation, nurture/drip programs, A/B testing, and performance analysis • Strong written communication skills • Experience working cross-functionally with sales, operations, product, or consulting teams • Strong analytical skills and ability to make performance-driven recommendations • Strong project management and organizational skills • Self-motivated and adaptable in a fast-paced environment • Experience with marketing automation platforms such as HubSpot, Salesforce Account Engagement, Act-On, Mailchimp, or similar • Experience using AI tools such as Claude, Gemini, ChatGPT, or related platforms • Must be authorized to work in the US or Canada; sponsorship is not provided • Preferred: experience supporting construction, real estate, manufacturing, distribution, healthcare, nonprofit, or professional services industries • Preferred: experience creating content for webinars, events, thought leadership programs, and digital campaigns • Preferred: experience with SEO tools and analytics platforms such as Google Analytics, Google Search Console, Semrush, or Ahrefs • Preferred: working knowledge of Adobe Creative Suite, Canva, or similar design tools