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Product Marketing Manager

Job not on LinkedIn

🔥 49 minutes ago

🏄 California – Remote

infoinfo

💵 $180k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

Where this job comes from

Posted on Acosta's careers page, not through a job board

First seen by Remote Rocketship 49 minutes ago

Logo of Acosta

Acosta

10,000+ employees

Founded 1927

💼 Consulting

🍽️ Food & Beverage

📦 Logistics

💰 Venture Round on 2003-01

Consulting • Food & Beverage • Logistics

Acosta is a leading sales and marketing agency that connects brands with consumers across various retail and foodservice channels. The company leverages proprietary data, integrated marketing strategies, and retail execution services to enhance brand visibility and influence purchase decisions. With over 100 years in business, Acosta helps clients navigate the complexities of both brick-and-mortar and online marketplaces, ensuring their products are positioned effectively within the competitive landscape.

📋 Description

• Develop multi-year partner marketing strategies and integrated GTM roadmaps across key partner channels to maximize product awareness and adoption • Build full-funnel partner playbooks and toolkits, including strategy, messaging, and asset creation for product initiatives and campaign launches globally • Establish streamlined review processes with Product, Legal, and Brand teams to ensure compliance with messaging, trademark, and partner guidelines • Design scalable enablement resources, training materials, and toolkits for external partners and regional field operations • Create modular campaign templates and collateral that global partners can adapt, localize, and deploy • Define success metrics and KPIs, analyze adoption and business impact, and optimize partner marketing programs • Pilot new technologies, workflows, and tools to streamline content creation and improve asset production turnaround • Gather and synthesize market and partner feedback to inform product roadmaps, GTM planning, and toolkit development

🎯 Requirements

• 7+ years of experience in product, partner, channel, or retail marketing, ideally in consumer tech, mobile, or telecom • Track record of owning multi-partner GTM programs from strategy through launch and measurement • Experience working across Product, Legal, creative agencies, and sales or field teams • Strong storytelling skills: able to turn complex technical features into simple, compelling user journeys • Experience with OEM, carrier, or retail partners (e.g., in-store demos, retail fixtures, sales associate enablement) • Hands-on experience with generative AI products, prompt design, and AI creative tools • Experience building scalable playbooks for both priority and scale markets • Comfort with data: defines KPIs, builds measurement plans, and tells stories with data • Able to make progress with ambiguity and frequent product changes

🏖️ Benefits

• Equal opportunity employer • Reasonable accommodations for applicants with disabilities • E-Verify information and right-to-work resources

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