Product Marketing Lead – Competitive Intelligence

Job not on LinkedIn

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $149k - $205k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Motive

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📦 Logistics

🏗️ Construction

🍽️ Food & Beverage

Logistics • Construction • Food & Beverage

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

📋 Description

• Set the strategy and priorities for Motive's competitive intelligence program in alignment with go-to-market goals • Build and run competitive sales plays with Sales, Demand Generation, and other go-to-market teams • Own competitive content, including battle cards, objection handling, competitive comparisons, and customer-facing materials • Build continuous understanding of competitors and market dynamics through research, field feedback, and win/loss insights • Use AI responsibly to improve the speed and quality of competitive insight • Deliver timely competitive updates to Sales, Marketing, Product, and leadership • Partner with Enablement to train sellers and support strategic deals • Bring competitive and market insight to Product to inform roadmap, positioning, and packaging decisions • Measure the impact of competitive programs on win rates, pipeline, and other business outcomes • Report to the Director of Product Marketing and partner with Sales, Enablement, Marketing, Product, Revenue Operations, and Legal

🎯 Requirements

• 8+ years in product marketing, competitive intelligence, or a related go-to-market role • 3+ years leading competitive intelligence programs in B2B technology or SaaS • Track record of competitive programs that measurably improved win rates • Experience building sales plays, battlecards, and talk tracks used by sales teams • Strong analytical skills, including experience with CRM data and win/loss analysis • Hands-on experience using AI for research and workflow automation, with sound judgment on output quality • Strong research instincts and ability to distinguish competitor marketing claims from real-world product performance • Ability to influence cross-functional partners and present to senior leadership • Experience in fleet management, telematics, or other hardware-plus-software businesses is a plus • Must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

🏖️ Benefits

• Health, pharmacy, optical and dental care benefits • Paid time off • Sick time off • Short-term and long-term disability coverage • Life insurance • 401(k) contribution • Variable compensation may be included in total compensation • Restricted stock units may be included for certain roles • Reasonable accommodations throughout the hiring process • Some interviews or new-hire training sessions may be held in person at one of the company's global offices

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