Senior Product Marketing Manager

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

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TCP Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1988

🏥 Healthcare

🏨 Hospitality

🏭 Manufacturing

Healthcare • Hospitality • Manufacturing

TCP Software is a provider of employee scheduling, time & attendance, and workforce management solutions. Its product portfolio includes SaaS platforms (TimeClock Plus, Humanity Schedule, Aladtec, Humanity Time, ScheduleAnywhere) plus time clock hardware and integrations with ERP/HCM/payroll systems. TCP focuses on automating scheduling and time tracking to improve payroll accuracy, compliance, and labor cost management for organizations of varying sizes across industries such as education, public safety, healthcare, retail, hospitality, and manufacturing.

📋 Description

• Develop a deep understanding of customers, buyers, market, and competitive landscape. • Translate market insights into positioning, differentiated messaging, go-to-market strategies, and sales enablement. • Build market intelligence and understand the buyer journey and sales process. • Collaborate with product management to develop product messaging. • Develop content for sales and partner enablement, partner engagements, and external marketing and demand generation campaigns. • Execute go-to-market strategy, including target market and customer identification, buyer persona interviews, core use cases, and customer journey mapping. • Establish competitive battlecards and conduct sales and partner enablement training. • Help conduct quarterly win/loss analysis. • Define product structure, including naming, packaging, licensing, and pricing. • Own and coordinate product launches and drive product adoption. • Craft campaign plans, define inbound and outbound channels, and develop email nurture/drip programs and target segments. • Define campaign targets and build performance and ROI reports and dashboards. • Monitor competitors and define product differentiators. • Serve as a primary company spokesperson and advocate for Humanity Schedule with analysts, press, customers, and investors. • Strengthen market positioning, deliver effective launches, improve commercial performance, generate actionable insights, influence product strategy, drive measurable impact, and build cross-functional alignment.

🎯 Requirements

• Bachelor’s degree (preferred) • 5-7 years of experience in product marketing; preferably at least 1-2 years in a senior position • An understanding of and experience in the B2B/SaaS technology – previous experience with time-tracking, scheduling, or workforce management solutions is a bonus but not a requirement • Familiarity with frontline employee scheduling in the healthcare, retail & hospitality, construction, and/or manufacturing industries is preferred, but not required • Ability to write about technology clearly with the ability to distill complex business and technology concepts into easily understood value statements. • Adaptive personality, highly organized and self-motivated, takes ownership and delivering results in a fast-paced environment - should be comfortable with high ambiguity. • Ability to understand technology at its core functions and articulate the benefits of the technology at a business level. • Demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market for software and service products in a B2B environment. • Quantitative, creative, and exceptional communications skills • Must be able to work in the United States; TCP Software is unable to sponsor visas for this role.

🏖️ Benefits

• Competitive salary based on experience • 20 days PTO and 13 days of companywide holidays • 8 hours to volunteer and impact your community • Comprehensive benefits (Health/Dental/Vision/401K) • Employee Choice Benefit

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