Senior Product Marketing Manager, Public Sector

🔥 38 minutes ago

🇺🇸 United States – Remote

💵 $175k - $195k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 8%

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TRM Labs

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

₿ Crypto

📋 Compliance

🤝 B2B

Crypto • Compliance • B2B

TRM Labs is a blockchain intelligence company that provides transaction-monitoring, forensics, and compliance solutions for businesses and public-sector organizations dealing with cryptocurrencies. Their platform and products (examples: Compliance360, Investigation360, Seizure360, Supervision360, BlockInt API, MCP, wallet screening, Know-Your-Asset) help banks, crypto firms, regulators, law enforcement, and tax authorities detect, investigate, and block illicit crypto activity, support seizures, and meet AML/CTF and supervision requirements. TRM also offers training and certification (TRM Academy) and professional services such as incident response and capacity development.

📋 Description

• Own the Public Sector market position and growth programs for Ardence, TRM’s AI-native investigation platform • Develop Public Sector positioning, messaging, demos, and sales materials • Build Defense and National Security positioning and programs with agency-serving teams • Create adoption and expansion programs for existing customers across teams, workflows, and missions • Execute customer marketing to identify underused capabilities, reach relevant users, and measure usage changes • Conduct mission-specific research and create campaign content for customer growth and new business • Ensure launches reach intended buyers, generate qualified conversations, and drive customer usage • Deeply learn and demonstrate Ardence, identify product value and limitations, and participate in deal reviews and customer conversations • Align Product, Sales, and Customer Success around the product narrative and feed agency insights into product and roadmap improvements • Own launch narratives, timing, enablement, sales materials, and outcomes • Quickly turn new capabilities into Public Sector messaging, demos, and one-pagers • Convert usage data into expansion stories, demos, and customer proof for account teams

🎯 Requirements

• U.S. citizenship and residence in the United States • 5+ years in product marketing at a B2B SaaS company • Owned at least two tier-one launches end to end, including strategy, narrative, execution, and post-launch measurement • Owned a website or major digital channel and made content decisions that moved pipeline, not just pageviews • Already use AI to build workflows and systems, with a real example built for a team • Ability to demo the product deeply and discuss its value with engineering and buyers • Experience participating in sales cycles, deal reviews, and customer conversations • Ability to create positioning and messaging specific to government investigations • Ability to measure customer adoption and expansion and change programs based on results • Ability to work in a high-intensity, high-ownership environment with ambiguity, urgency, adaptability, and accountability

🏖️ Benefits

• Equity plan eligibility • Approved travel, lodging, and workspace for work weeks and required travel • Distributed-first remote work arrangement • Work weeks typically 1–2 times per quarter at a TRM hub or designated location • Competitive benefits, wellness programs, and time away from work, varying by country and local employment requirements • Professional growth opportunities • Reasonable accommodations for applicants with disabilities

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