Product Marketing Manager, Procurement

🔥 18 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Logo of Agiloft

Agiloft

201 - 500 employees

Founded 1991

⚖️ Legal

💼 Consulting

🏥 Healthcare

💰 $45M Private Equity Round on 2020-08

Legal • Consulting • Healthcare

Agiloft is a leading provider of enterprise contract lifecycle management (CLM) solutions designed to streamline and enhance the contracting process. Their Data-first Agreement Platform is a force multiplier that helps organizations reach agreements quickly and collaboratively, leveraging data to operate smarter and more transparently. Agiloft's offerings include integration hubs and an AI platform tailored for business services, healthcare, legal professionals, and procurement. With a high customer retention rate and recognition as a leader in the Gartner Magic Quadrant for CLM, Agiloft is known for its user-friendly no-code interface and robust service and support. The company emphasizes direct relationships and trust, promising to help clients 'Agree and Thrive.

📋 Description

• Own the complete go-to-market plan for Agiloft in the procurement space, spanning marketing strategy, sales strategy, and enablement • Serve as the primary liaison between product marketing and sales, aligning procurement positioning, priorities, and execution • Build and maintain a continuous intelligence engine covering competitive insights, customer insights, market intelligence, and analyst relations specific to procurement and source-to-contract • Translate intelligence into guidance shaping product strategy, roadmap priorities, and packaging and pricing decisions • Own positioning and messaging for Agiloft in procurement • Build sales enablement assets, including battlecards, objection-handling guides, demo narratives, and playbooks • Plan and lead go-to-market launches for procurement-relevant capabilities • Develop procurement-focused content, including web copy, one-pagers, case studies, webinars, and thought leadership • Build the business case and ROI framework for procurement buyers • Identify and develop procurement customer advocates and references • Track program performance and prioritize future investment

🎯 Requirements

• 6+ years of experience in product marketing, ideally in B2B SaaS, with direct ownership of go-to-market strategy, positioning, or launch execution • Knowledge of procurement, sourcing, supplier management, or source-to-contract processes is a strong plus • Experience with contract management, legal tech, or sales operations software is a plus • Comfort using AI tools to conduct primary business functions is a plus • Proven ability to build and lead a go-to-market plan spanning marketing, sales, and enablement • Experience gathering and synthesizing competitive intelligence, customer insight, and analyst relations into guidance that shapes product and business decisions • Strong track record partnering with product management on roadmap priorities and packaging or pricing decisions • Exceptional written and verbal communication skills, with the ability to translate complex buyer problems into messaging that lands with buyer personas • Experience building sales enablement assets, such as battlecards, playbooks, and competitive analysis • Strong analytical skills, with comfort using win/loss analysis and pipeline metrics to inform strategy and measure results • Demonstrated ability to lead cross-functional launches, aligning product, sales, and demand generation around a shared plan

🏖️ Benefits

• Floating holidays • Quarterly, no-questions-asked wellness day • Employee Resource Groups (ERGs) • Working environment supporting healthy work/life balance

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