Senior Product Marketing Manager

🔥 23 hours ago

🇺🇸 United States – Remote

💵 $140k - $175k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Sprout Social, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

📣 Marketing

☁️ SaaS

🌍 Social Impact

Marketing • SaaS • Social Impact

Sprout Social, Inc. is a leading provider of social media management solutions. The company offers a comprehensive platform that enables businesses to streamline their customer care, enhance community management, and drive marketing efforts across various social media channels. With features like engagement, publishing, analytics, and social listening, Sprout Social helps organizations uncover trends, gather insights, and amplify their brand awareness. Their platform integrates AI and automation to improve efficiencies and personalize customer care. Additionally, Sprout Social offers influencer marketing and employee advocacy tools to enhance social reach. Trusted by over 30,000 brands and recognized for its top-tier software products, Sprout Social caters to enterprises, agencies, and small to medium businesses, providing innovative solutions to maximize the impact of social media strategies.

📋 Description

• Own and execute the end-to-end GTM strategy for Sprout’s AI portfolio, including Trellis and the broader AI platform • Translate business objectives and emerging technology into multi-year market strategies and actionable GTM plans • Create and deploy GTM playbooks, tiering frameworks, and enablement methodologies • Author executive-level messaging, decks, market collateral, and value propositions • Analyze market shifts, competitive dynamics, and buyer behavior to identify growth opportunities • Develop and execute targeted campaigns and tactical interventions to accelerate market adoption • Advise Product and Revenue leadership and mentor product marketing team members • Evaluate AI positioning, GTM enablement, and competitive landscape • Establish positioning and messaging frameworks to improve competitive enterprise win rates • Partner with Revenue leadership on buyer enablement and sales training • Measure product adoption, deal sizes, and GTM efficiency impact • Introduce methodologies, tools, and best practices across the marketing organization

🎯 Requirements

• 8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS • Proven track record of strategically leading and directly executing high-impact, portfolio-level product launches and GTM strategies • Demonstrated experience working directly with AI, machine learning, or data-intensive software products • Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership • Exceptional communication skills with the ability to author executive-level messaging, positioning, and market narratives • Deep conceptual and practical understanding of AI, machine learning, and natural language processing applications in enterprise SaaS • Ability to balance strategic thinking with hands-on content creation and execution • Proven ability to self-initiate assignments, navigate ambiguity, determine strategic priorities, and execute deliverables independently • Ability to navigate complex stakeholder dynamics and unite Sales, Product, Executive Leadership, and Brand teams • History of improving systems, processes, or GTM models using best practices and innovative frameworks

🏖️ Benefits

• Premium BCBSIL medical, dental, and vision insurance for you and eligible dependents • Free Modern Health coaching, therapy sessions, and digital wellness resources • 401(k) plan with 50% company match on the first 6% of contributions • 100% employer-paid life and disability insurance • Flexible PTO and company-wide Rest & Recharge days • Up to 16 weeks of paid parental leave • $1,000 USD annual Lifestyle Spending Account • One-time $550 USD home-office setup stipend • Monthly $50 USD internet stipend • 16 hours of paid volunteer time annually • $100 annual charitable donation match • Pre-tax commuter benefits • Subsidized child/eldercare through Care.com • Discounted pet insurance through Figo • No-cost personalized financial wellness support • Ten paid holidays • Opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan