Senior Director, Content and Audience Strategy

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $203.8k - $275.7k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Amgen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1980

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $28.5G Post-IPO Debt on 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

📋 Description

• Define and lead enterprise content and audience strategy across commercial and stakeholder engagement channels • Build and lead the content and audience strategy function • Structure, hire, develop, and performance-manage the team • Translate business use cases into audience-driven content strategies and multi-channel roadmaps • Develop integrated content architecture connecting audiences, production, channels, brand messaging, regulatory requirements, and business outcomes • Assess content operational maturity, production complexity, technology readiness, governance requirements, and transformation dependencies • Set enterprise standards for audience segmentation, content strategy, and governance • Define production strategies and roadmaps aligned with content priorities and audience engagement plans • Establish reusable content standards, governance frameworks, and quality assurance processes • Partner with creative, marketing operations, medical, legal, compliance, privacy, brand, and digital teams • Oversee channel-specific content production for HCP, patient, customer, and internal stakeholder audiences • Manage external creative agencies, translation services, production vendors, and platform partners • Define enterprise taxonomy frameworks and metadata standards • Guide taxonomy and metadata integration into content management systems, customer data platforms, and marketing automation tools • Monitor taxonomy and metadata quality and lead continuous improvement • Lead and develop the taxonomy and metadata management team • Drive adoption of content platforms, content management systems, taxonomy and metadata standards, and audience intelligence tools • Own and maintain the portfolio transformation roadmap, including dependencies, milestones, risks, and budget tracking • Represent content and audience strategy in governance forums and executive discussions • Manage cross-pillar interdependencies and escalate blockers • Build communication strategies supporting enablement, onboarding, and workflow integration • Track milestones and maintain strategic vision, workforce strategy inputs, and investment projections • Create executive-ready decision materials and guide transformation narratives • Lead stakeholder readiness planning across business, technology, and measurement groups

🎯 Requirements

• Doctorate degree and 5 years of experience in marketing technology, digital transformation, or enterprise program management; OR master’s degree and 8 years; OR bachelor’s degree and 10 years; OR associate’s degree and 14 years; OR high school diploma/GED and 16 years • 12 or more years of progressive experience in marketing technology, digital transformation, or enterprise program management, including at least five years at Senior Director level or above • Experience leading large-scale transformations within complex, matrixed organizations • Experience in organizational adoption for technology-driven transformations, executive communications, and stakeholder readiness • Ability to translate business strategy into technology requirements and technology considerations into business recommendations • Knowledge of data strategy, taxonomy, metadata governance, and enterprise data management principles • Experience decomposing complex, cross-functional marketing initiatives into workstreams, content roadmaps, and operating models • Healthcare, biotech, or pharmaceutical industry experience • Understanding of medical, legal, and regulatory review processes and HCP and patient engagement requirements • Advanced degree in Marketing, Communications, Business, or a related field; MBA or equivalent business education • Ability to lead through influence in matrixed, cross-functional environments • Comfort operating in ambiguous, multi-year transformation environments • Understanding of content management systems, customer data platforms, audience segmentation, and marketing automation platforms • Experience enabling offshore or nearshore capability centers in India or similar global enterprise settings • Strong executive communication skills and ability to create recommendations and decision materials • Experience hiring, developing, and managing multidisciplinary teams

🏖️ Benefits

• Retirement and Savings Plan with generous company contributions • Group medical, dental and vision coverage • Life and disability insurance • Flexible spending accounts • Discretionary annual bonus program • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models where possible • Career development opportunities • Work/life balance support • Reasonable accommodation for applicants and employees with disabilities