Senior Manager, Omnichannel Marketing Strategy and Execution

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $149.3k - $202.1k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Amgen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1980

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $28.5G Post-IPO Debt on 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

📋 Description

• Lead enterprise UPLIZNA omnichannel strategy and establish an audience-first engagement framework • Partner with indication teams to activate coordinated HCP and patient experiences • Define audience activation readiness, customer barriers, journey requirements, route logic, suppression, contact strategy, and measurement • Identify, pilot, and scale innovative omnichannel capabilities, emerging technologies, and test-and-learn opportunities • Translate brand strategy, approved messaging, modular content, PMR insights, field needs, and customer signals into coordinated engagement paths • Develop orchestration briefs for priority segments specifying channel roles, barriers, logic, and signals • Develop business requirements for personalization, segmentation, audience activation, triggered journeys, next best action, frequency and reach management, field coordination, event follow-up, and measurement KPIs • Connect approved customer signals across CRM, web, field, Veeva, RTE, iCVA, paid media, and events • Activate Amgen enterprise GEO strategy to optimize content and digital experiences for AI-enabled search and discovery • Partner with analytics, technology, GCCI, field, Veeva, CRM, web, media, patient support, medical, legal, regulatory, compliance, agency, and enterprise data teams • Build cross-functional learning loops using performance readouts, PMR learnings, dashboarding, E-L-L measurement, experimentation, and customer movement indicators • Support vendor and agency leadership across CRM, media, data, point-of-care, support, publisher, event, and analytics partners • Promote coordinated customer experiences, decision quality, movement-based measurement, and continuous learning

🎯 Requirements

• Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience • OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience • OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience • OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience • OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience • Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with omnichannel engagement, HCP marketing, DTC marketing, CRM, media, analytics, field enablement, access, or customer engagement responsibilities • Experience translating audience strategy, customer signals, brand priorities, PMR insights, and approved messaging into journey requirements, segmentation, personalization, route logic, suppression rules, contact strategy, next best action, next best content, or marketing automation requirements • Working knowledge of Salesforce Marketing Cloud, Salesforce Data Cloud, Customer Data Platform, Life Sciences Cloud, Agentforce, Einstein, LUMEN, decisioning engines, Veeva CRM, Veeva Approved Email, RTE, CLM, iCVA, Rep Alerts, Concierge, or comparable CRM and decisioning platforms • Familiarity with GA4, Ostro, HCP identity resolution, NPI-level activation, programmatic HCP media, clinical/endemic publishers, point-of-care partners, access and support signals, claims data, Rx data, NBRx, and paid media signals • Ability to connect business strategy, audience segmentation, customer signals, content and messaging, channel operations, analytics, field coordination, and compliant execution across a matrixed organization • Experience with journey analytics, dashboarding, performance analytics, E-L-L measurement, attribution, experimentation, test-and-learn design, optimization, performance readouts, and continuous improvement • Strong vendor management, agency leadership, cross-functional influence, facilitation, synthesis, and change-management skills • Sponsorship for this role is not guaranteed

🏖️ Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions • Group medical, dental and vision coverage • Life and disability insurance • Flexible spending accounts • Discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models where possible • Career development opportunities • Work/life balance support