Channel Program Manager

Job not on LinkedIn

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🇺🇸 United States – Remote

💵 $86.9k - $88k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📋 Program Manager

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Anthology Inc

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💰 Venture Round on 2023-01

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com.

📋 Description

• Develop, manage, and optimize partner programs to drive business growth through indirect sales channels • Work with partners, sales teams, and marketing to create strategies, incentive programs, and enablement initiatives • Track performance metrics, ensure compliance with program guidelines, and improve partner engagement and program effectiveness • Report to the Vice President Global Channel Sales within a matrixed organization • Analyze the needs of direct and channel partner sales teams and design, develop, and deliver relevant solutions • Educate channel sales personnel on skills for prospecting authorized territories, generating leads, and cross-selling to existing customers • Integrate corporate go-to-market strategies with channel partners • Develop channel campaigns including email marketing, social media, paid advertising, and event marketing • Optimize channel onboarding, enablement, and compliance processes • Produce content addressing prospects’ pain points and highlighting product and Channel Program benefits • Collaborate with product, customer success, sales, marketing, operations, and other cross-functional teams • Guide development of sales enablement tools, including sales knowledge databases and learning management systems • Develop partner program collateral, documents, and onboarding tools • Maintain varied delivery methodologies for channel partner sales teams • Determine training needs through engagement with channel sales teams • Develop channel sales education curricula focused on sales skills, opportunity management, and value proposition delivery • Develop measurement criteria for evaluating channel sales education curricula • Manage the Partner Portal for lead registration, opportunity tracking, commissions, and partner interaction • Work with channel operations and IT on channel strategy, data/reporting, system workflows, and operational governance • Develop relationships with Marketing, Product Support, Global Services, Finance, Engineering, and other departments

🎯 Requirements

• Bachelor’s degree in business or related field or equivalent work experience • 3+ years of experience in software sales and channel development working with distributors and resellers • Skilled in Microsoft Office Suite: Word, Excel, Outlook, and PowerPoint • Excellent oral and written communication skills • Strong organizational skills and ability to manage various tasks without losing attention to detail • Ability to work well as part of a team • Experience using Salesforce.com for opportunity management, activity tracking, and reporting • Strong follow-up skills and drive to be successful • Fluency in written and spoken English • Must be legally authorized to work in the country where the role is based at the time of hire and maintain authorization throughout employment • No visa sponsorship or immigration support provided

🏖️ Benefits

• 5-10% international travel to attend internal meetings or conduct training • Additional compensation such as company bonus or benefits