Director, Marketing Data Measurement Lead

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

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American Public Education, Inc. (APEI)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

📚 Education

👥 B2C

Education • B2C

American Public Education, Inc. (APEI) is a mission-driven, for-profit higher education services provider that delivers affordable, innovative degree and certificate programs to working adults, military service members and veterans, nurses, and other professionals. Through its wholly owned subsidiaries — American Public University System (American Public University and American Military University), Rasmussen University, and Hondros College of Nursing — APEI offers online, on-campus and workplace education focused on career-oriented programs and public service communities. The company is headquartered in Charles Town, West Virginia and emphasizes accessibility and support for adult learners and the military community.

📋 Description

• Own the marketing measurement framework and define KPI definitions from spend to starts in alignment with Finance and the Data Leader • Build and maintain attribution and marketing mix models to estimate ROI and marginal returns by channel and market • Design incrementality studies, including geo holdouts, lift tests and matched markets, to validate models and awareness media • Translate measurement results into response curves and budget recommendations for the steering wheel and annual spend plan • Own the measurement playbook covering test design, sample size, statistical significance thresholds, test duration and call criteria • Review measurement plans for major tests and coach Pod Measurement Leads and Test Leads on test design • Run the measurement control tower tracking tests, results and KPIs with a regular review cadence • Synthesize learnings across tests into a shared knowledge base so successful approaches are scaled across divisions • Deliver regular measurement readouts with implications for investment and the following year's plan • Partner with Paid Media and agencies to validate platform-reported results and improve conversion signals • Ensure tracking integrity with MarTech, including tagging, UTMs and lead-to-start matching in the CRM • Update the CGMO, Finance and stakeholders on progress against goals • Perform other duties as assigned

🎯 Requirements

• 8+ years in marketing measurement, econometrics or analytics • Deep expertise in marketing mix modeling (MMM), attribution, incrementality and experimental design • Fluency in SQL and Python or R • Proficiency with Excel and BI tools such as Tableau • Ability to explain statistical results simply and translate them into investment decisions • Hypothesis-driven and data-driven thinking • Unbiased approach to reporting results • Fail-fast mentality of testing, learning and iterating • Ability to move leaders to action based on insights • Proactive ownership and collaborative teamwork

🏖️ Benefits

• Equal opportunity employment • Additional compensation and benefits information available upon request for eligible residents of states with designated pay transparency requirements • Online, on-campus, and workplace education and training services provided by the organization

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