Freelance MarTech Solutions Architect

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Apply Digital

501 - 1000 employees

☁️ SaaS

🛍️ eCommerce

🏢 Enterprise

SaaS • eCommerce • Enterprise

Apply Digital is a digital transformation partner that helps businesses drive impact through strategy, products, platforms, commerce, and innovation. The company specializes in business transformation strategy, R&D through their Lab, and offers various services including strategy and research, experience design, tech advisory, engineering, data intelligence, and managed services. Apply Digital has worked with major clients such as Kraft Heinz and Games Workshop, focusing on strengthening digital experiences and commerce platforms across multiple countries. With a global presence, Apply Digital emphasizes the value of diversity and cultural differences within its team to deliver exceptional client outcomes.

📋 Description

• Guiding an implementation for a CRM, CDP, and/or Marketing Automation system from beginning to end, leading the documentation and planning process, all the way through writing requirements for the implementation of the actual code • Recognize opportunities and solutions to key business challenges through technology, recommending additional tools and providing guidance on getting more value out of current tools, along with designing entire Martech stacks from scratch • Provide specifications and requirements for the internal technical team, working with the technical project manager and engineers to ensure a successful outcome • Leading implementation projects and consistently communicating on project deliverables with clients. • Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients, with the ability to speak confidently about their deliverables, ideas, and best practices • Marketing analytics and reporting support as needed. Understanding user journeys, marketing automation, and customer data • Understand multi/omnichannel transactional and marketing messaging • A good understanding of user states, events, and user journey mapping

🎯 Requirements

• Has 5+ years of experience in software development • Has 5+ years of experience integrating 3rd party tools and has been involved in the planning and development of ETL solutions • Has 2+ years of direct experience working within Segment, mParticle, Tealium, Treasure Data, or a similar CDP tool • Has 2+ years of experience in client or key stakeholder interaction • Has previously designed and architected a CDP or Marketing Automation integration and can speak through the entire implementation process • Experience working with APIs, Mobile SDKs, HTML, CSS, and/or JavaScript • Experience with cloud technology such as AWS (EC2/S3/Lambda/Redshift), GCP Heroku, or iPaas

🏖️ Benefits

• Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact. • An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe. • AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.

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