VP, Merchandising – Brand Management

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $180k - $225k / year

⏰ Full Time

🔴 Lead

👔 Vice President

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Ashley Digital

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛒 Retail

🛍️ eCommerce

Retail • eCommerce

Ashley Digital is the digital/e-commerce presence associated with Ashley Furniture (Ashley HomeStore). It presents a full catalog of home furnishings and decor — including living room, bedroom, dining, mattresses, rugs, outdoor furniture, baby & kids, home office items, and accessories — and promotes online shopping alongside in-store options, financing, design services, and trade programs. The site emphasizes promotions, store locators (1,000+ stores referenced), customer services (financing, delivery, warranties), and corporate information such as CSR and company values.

📋 Description

• Build and lead the merchandising and brand management function • Establish operating cadence including line reviews, pricing councils, launch readiness, and quarterly assortment reviews • Define decision rights across brand GMs, category merchants, and Digital Product • Set assortment and pricing strategy by brand and category against revenue and contribution-margin targets • Rationalize the catalog, eliminate unproductive SKUs, close assortment gaps, and manage good-better-best architecture • Partner with Finance on transfer-cost economics and promotional ROI • Own the physical product roadmap for launches, refreshes, and category extensions • Run launches end-to-end with Creative, Marketing, Technology, and Operations • Apply test-and-learn discipline using pre-launch demand signals and post-launch cohort performance • Build the merchandising analytics stack with Data, including SKU-level margin, attach rates, price elasticity, content performance, and return/warranty signals • Own product content and catalog data quality and completeness • Translate customer and competitive insight into assortment and positioning decisions • Represent merchandising and brand in planning, forecasting, and capital decisions • Partner with AFI product, sourcing, and manufacturing leadership for non-mattress categories • Collaborate with Marketing, Creative Brand, CX, and Operations to ensure a consistent product story from advertising through unboxing • Deliver a unified organization, Brand GM structure, portfolio pricing and promotion strategy, multi-year product and assortment roadmap, analytics in production, and measurable improvements in catalog quality, conversion, and SKU productivity

🎯 Requirements

• 12+ years in ecommerce / DTC merchandising, category management, or product merchandising, with 5+ years leading multi-level teams • Experience in home, furniture, sleep, or adjacent considered-purchase categories • Track record building or scaling a merchandising function — process, systems, and team — not just running one • Deep fluency in merchandising analytics: SKU economics, pricing and promo measurement, catalog and content performance • Demonstrated P&L or margin ownership and comfort partnering with Finance • Experience with product content / catalog operations at scale (PIM, taxonomy, attribute governance, marketplace syndication) • Preferred: Multi-brand portfolio experience with distinct brand positioning and price tiers • Preferred: Exposure to new product development and working with manufacturing or sourcing partners • Preferred: Experience in a high-growth or transformation environment; comfortable with ambiguity and building from partial structures • Preferred: Familiarity with agentic/AI-driven commerce and structured product data as a competitive lever • Must reside and be authorized to work within the United States

🏖️ Benefits

• Competitive Salary • Health, Vision & Dental Insurance • 401K • Generous Paid Time Off plus company holidays • Wellness benefits • Generous Communications Allowance • Awesome product discount and company swag • Potential eligibility for discretionary bonuses or commission payments

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