Senior Manager, Product Marketing

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $135k - $140.9k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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AutoVitals

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📦 Logistics

💰 Private Equity Round on 2019-10

Consulting • Marketing • Logistics

AutoVitals is a comprehensive digital solutions provider for the automotive repair shop industry. They offer a range of services including Digital Vehicle Inspections (DVI), workflow automation, customer retention management, and digital marketing. Their solutions aim to drive profitable growth for independent auto repair shops by increasing average repair order values and improving workflow management. With a focus on innovation, AutoVitals provides extensive integration capabilities and helps automotive shops transition to digital operations through industry expert guidance and a collaborative community of users.

📋 Description

• Own positioning, messaging, and value proposition for every product in the AutoVitals suite • Define customer segmentation by revenue band, location count, and buyer role, and maintain segment pain points • Partner with Product to translate the roadmap into market-facing language • Partner with Brand on product naming and identity • Own go-to-market plans for product launches, including audience, messaging, sequencing, channels, internal readiness, and success measures • Own launch communications for clients, prospects, and internal teams, including FAQs • Drive adoption of features already in market • Own competitive intelligence, including competitors, battlecards, win/loss themes, and positioning • Bring competitive insights into pricing, packaging, and roadmap discussions • Build sales enablement materials including decks, one-pagers, talk tracks, objection handling, and FAQs • Own customer proof points and reference stories • Coordinate segmented campaign messaging with demand generation and content • Measure work against sales adoption and pipeline and improve based on results • Build product marketing standards, processes, playbooks, and operating cadence • Hire, onboard, and develop product marketers as the team grows

🎯 Requirements

• 6+ years in product marketing at a B2B SaaS or technology company • Experience conducting market discovery through customer, prospect, and win and loss interviews, then translating those insights into validated market problems, buyer personas, positioning, and go-to-market decisions • Experience managing or developing product marketers and building the process, standards, and playbooks a function runs on • Track record owning product launches end to end, from positioning through sales readiness and results • Strong writer and clear communicator who can take a technical product and say plainly what it does and who it is for • Experience building competitive intelligence from scratch, including research, battlecards, and win and loss analysis • Experience segmenting a market and building differentiated messaging by segment and by buyer role • Comfortable working directly with sales reps, sitting in on calls, and building what they will actually use • Data-literate, able to connect messaging and launch work to pipeline and bookings • Comfortable building from scratch in a fast-moving environment where not everything is defined yet • Pragmatic Marketing or Product Marketing Alliance certification (bonus) • Experience taking a multi-product platform to market (bonus) • Experience marketing to small and medium-sized businesses, particularly in automotive, home services, or a similar vertical (bonus) • Familiarity with Salesforce and HubSpot (bonus) • Background or knowledge of the automotive repair industry (bonus)

🏖️ Benefits

• Medical/Dental/Vision • Flexible Spending Account • 401K Match • Flexible PTO • 10% target bonus