Director, Growth Marketing – Revenue Operations

Job not on LinkedIn

🔥 9 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

💹 Revenue Operations

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Aviary

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2021

🏦 Banking

💳 Fintech

🤝 B2B

Banking • Fintech • B2B

Aviary is a business banking brokerage based in Malta that helps international companies access banking and payments services through a network of partner banks. It arranges acquiring and processing (32 million acquiring payments per month), banking settling (~$250 million per month), and payout solutions (over 120,000 payouts per month). Aviary serves sectors including asset managers, offshore funds & alternatives, forex, IT product and outsourcing companies, e‑commerce and online marketplaces, gaming and white-label operators, and crypto exchanges/platforms. The firm positions itself to reduce clients' banking costs (claimed ~30% reduction) and offers fast onboarding with a reported 90% success rate.

📋 Description

• Set and run the marketing strategy with commercial leadership, focused on brand awareness with health system executives and qualified demand for programs • Design and run agentic outbound workflows, including automated account research and enrichment, personalized outreach sequences, and intelligent lead scoring and routing • Iterate on outbound marketing campaigns, channels, and sequencing while monitoring MQL and SQL contributions • Own an integrated marketing calendar across content, campaigns, conferences, webinars, and other commercial initiatives • Write and produce thought leadership, case studies, customer testimonials, sales enablement materials, email campaigns, and website and social content • Build account-based programs for new logos and expansion of existing partners • Equip the sales team with messaging, content, and tools, and turn field feedback into new campaigns • Run the company's presence at conferences and industry events, from selection and budgeting through follow-up • Own the CRM as primary administrator for the commercial organization, including fields, lifecycle stages, pipelines, workflows, lists, and automation • Maintain CRM data structure and audit data quality • Build leadership dashboards covering pipeline coverage and movement, funnel conversion, sales activity, marketing performance, forecast, and OKR progress • Measure marketing's impact on sourced and influenced pipeline and guide investment decisions • Improve the commercial technology stack and workflows as the company grows

🎯 Requirements

• Bachelor's degree • 6+ years of B2B marketing experience, including meaningful time in healthcare, ideally tech-enabled clinical services or health tech selling to health systems • Experience developing and executing content and demand generation programs aimed at senior health system executives • Hands-on fluency with AI tools like Claude and ChatGPT in daily work, using them to research, draft content, analyze data and automate workflows, with excellent judgment regarding accuracy, output quality, and patient data safety • Excellent writing and ability to turn complex clinical and financial concepts into clear, compelling content, with writing samples • Track record of personally executing marketing programs rather than directing teams or agencies • Strong working knowledge of HubSpot, including CRM administration, workflows, reporting, dashboards and data management • Understanding of B2B sales processes for health systems, including pipelines, opportunity stages and forecasting • Experience building dashboards and turning commercial data into decisions • Strong project management and ability to run several initiatives at once • Comfort in an entrepreneurial environment where processes and infrastructure are still being built • Experience running account-based marketing against a named list of health systems

🏖️ Benefits

• Generous PTO / sick leave / health benefits • FSA & Commuter Benefits • 401(k) plan • Free lunch and snacks in the NY office • Health and wellness stipend

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