Senior Product Marketing Manager, Clinical & Pharmacy Platform

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 60 days.
• 102 open roles for a team of 16.
• No salary listed.

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Bask Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Pre Seed Round on 2022-05

Healthcare • Consulting • Logistics

Bask Health is a robust platform providing a comprehensive suite of customizable telehealth solutions. It offers tools such as a questionnaire builder, patient portals, and pharmacy fulfillment services, all secured with strong encryption and HIPAA-compliance. Bask Health seamlessly integrates telehealth and e-commerce, enabling streamlined patient care from consultation to delivery. The platform supports entrepreneurs, doctors, and developers by offering scalable no-code solutions that enhance user experience and business growth. With its nationwide pharmacy network, Bask Health empowers businesses to efficiently manage prescriptions, patient data, and order fulfillment across the entire digital health landscape.

📋 Description

• Own product marketing strategy for Bask Health's clinical and pharmacy platform capabilities • Develop positioning and messaging for clinical workflow software • Create product narratives explaining how Bask supports telehealth operations • Translate complex technical workflows into clear customer-facing explanations • Develop messaging for patient intake and questionnaire capabilities • Support positioning for electronic medical record and clinical workflow features • Create materials explaining provider review and administrative workflows • Develop messaging for pharmacy integration and prescription-routing capabilities • Support product communications related to fulfillment visibility and operational workflows • Build and maintain product messaging frameworks and value propositions • Lead go-to-market planning for relevant clinical and pharmacy product launches • Collaborate with product managers to understand roadmaps and release priorities • Work with engineers to understand platform architecture and supported functionality • Partner with pharmacy operations stakeholders to understand operational requirements • Coordinate with appropriate clinical and compliance reviewers on sensitive product claims • Conduct customer research to identify healthcare software purchasing considerations • Research competing telehealth infrastructure and healthcare technology platforms • Develop competitive positioning and differentiation materials • Create product launch briefs, presentations, and feature overviews • Build sales enablement materials for technical and operational product conversations • Help sales teams explain clinical and pharmacy platform capabilities accurately • Develop educational materials that support customer onboarding and adoption • Collaborate with customer success teams to identify common product questions • Create content that addresses operational objections and implementation concerns • Support website and product page messaging for clinical and pharmacy capabilities • Establish consistent terminology across product marketing materials • Define launch objectives and evaluate product marketing performance • Present product marketing strategies, research findings, and recommendations to leadership

🎯 Requirements

• 5+ years of professional product marketing experience, preferably within B2B SaaS, healthcare technology, or another technical software environment • Demonstrated experience developing product positioning and messaging • Experience leading go-to-market strategies for software products • Proven ability to plan and execute cross-functional product launches • Strong understanding of B2B SaaS business models and buying processes • Ability to understand complex software functionality and explain it clearly • Experience translating technical product capabilities into customer benefits • Strong written communication, editing, and presentation skills • Experience conducting customer, market, and competitive research • Ability to develop messaging frameworks and differentiated value propositions • Experience creating sales enablement and product education materials • Strong collaboration skills with product managers and engineers • Experience working with sales and customer success teams • Ability to work with subject matter experts to validate product information • Strong attention to detail and accuracy in customer-facing communications • Ability to understand operational workflows and identify their commercial value • Experience managing multiple product marketing initiatives simultaneously • Strong project management and organizational skills • Ability to develop messaging for different customer audiences • Familiarity with product launch measurement and adoption metrics • Ability to incorporate customer feedback into positioning and launch strategies • Strong analytical and strategic thinking skills • Comfortable working in a rapidly evolving software environment • Ability to take ownership of projects from research through execution • Sound judgment when communicating technical, sensitive, or regulated product capabilities • Nice to have: Product marketing experience in healthcare technology or digital health • Nice to have: Familiarity with telehealth platforms and healthcare infrastructure • Nice to have: Experience marketing electronic medical record or electronic health record software • Nice to have: Understanding of patient intake and clinical workflow systems • Nice to have: Familiarity with pharmacy operations and prescription fulfillment workflows • Nice to have: Experience positioning healthcare integrations or operational software • Nice to have: Understanding of healthcare software procurement and implementation considerations • Nice to have: Experience marketing platforms used by healthcare businesses • Nice to have: Familiarity with healthcare-related regulatory and compliance considerations • Nice to have: Experience working with clinical, pharmacy, or healthcare operations teams • Nice to have: Understanding of direct-to-consumer telehealth business models • Nice to have: Experience marketing white-label or embedded software platforms • Nice to have: Familiarity with API integrations and technical product documentation • Nice to have: Experience creating messaging for complex multi-product SaaS platforms • Nice to have: Understanding of healthcare workflow automation • Nice to have: Experience developing technical sales enablement materials • Nice to have: Familiarity with customer onboarding and product adoption initiatives • Nice to have: Experience building competitive intelligence for healthcare technology products • Nice to have: Familiarity with AI-enabled healthcare software, including appropriate limitations and review requirements • Nice to have: Experience developing product marketing processes in a growing technology company

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