Director, Martech Platform – Adobe

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $160k - $210k / year

⏰ Full Time

🔴 Lead

⚙️ Marketing Operations

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📋 Description

• Own the strategy, roadmap, and architectural direction of the martech stack anchored in Adobe Experience Cloud • Define how the platform evolves, integrates with the broader digital ecosystem, and enables personalization at scale • Guide execution of the Adobe implementation, establish a personalization managed services operating model, and build the internal Martech Platform team • Own partner and vendor relationships and transition the platform from implementation to internal ownership • Define a multi-year Martech Platform roadmap for personalization, content supply chain, cross-channel content reuse, AI-driven automation, and customer journey orchestration • Advise business and technology leadership and present architecture recommendations, trade-offs, risks, and options • Translate business objectives and product priorities into architectural direction, technical enablers, and delivery runway • Estimate effort, complexity, and dependencies for features and initiatives • Evaluate emerging technologies, platform extensions, and tools, making build/buy/partner recommendations • Manage a cross-functional team responsible for architecture, integrations, data collection, data engineering, governance, and administration • Define career development frameworks and foster innovation, agility, and continuous improvement • Lead solution architecture for integration patterns, data flows, dependencies, and platform standards • Partner with product managers on solution vision, roadmap, and sequencing • Establish standardized processes for personalization use-case intake, requirements, solution design, implementation, and measurement • Ensure designs, integrations, and configurations comply with architecture, cybersecurity, privacy, compliance, supportability, and cost standards • Contribute to architecture governance, design standards, review forums, sign-off processes, and decision documentation • Partner with content and creative teams to scale content creation, reuse, and delivery • Provide technical guidance and quality oversight to SI partners and managed services teams • Serve as technology liaison to Cybersecurity, GRC, Legal, and Privacy • Own consent and preference management configuration and platform data-privacy obligations • Contribute to data governance policies, DULE labeling, ABAC design, privacy documentation, reviews, audits, and reporting • Manage the platform budget, licensing, consumption controls, contracts, infrastructure, and personnel costs • Own relationships with Adobe, OneTrust, Cloudflare, Twilio SendGrid, Google, AWS, agencies, SI partners, and managed services partners • Manage engagement scope, SOW deliverables, knowledge transfer, and transition planning • Drive accountability and quality from external partners and resolve issues proactively • Champion adoption across Marketing, eCommerce, and product engineering teams • Define and track KPIs for adoption, business impact, time-to-value, revenue growth, conversion, and customer lifetime value • Design and manage training, enablement, documentation, onboarding, and change-management programs • Define the operating model for internal teams, agencies, and managed services to interact with and consume the platform

🎯 Requirements

• Bachelor’s degree in Computer Science, Information Systems, Engineering, or a related field, or equivalent practical experience • 10+ years of martech, digital marketing technology, marketing operations, or digital experience platform experience • Meaningful track record of technology platform implementation, strategy, and leadership • Deep hands-on experience with Adobe Experience Cloud, specifically AEP, Real-Time CDP, AJO, CJA with Content Analytics, Adobe Experience Manager Sites and Assets, Dynamic Media, Adobe Target, and Workfront • Experience transitioning from hands-on technical execution to platform strategy, architecture, and team leadership • Deep understanding of identity resolution strategy, including cross-device identity stitching, identity namespace design, merge policy governance, and authenticated versus unauthenticated profile management within AEP • Understanding of data governance, CCPA/GDPR, consent management, and martech data compliance obligations • Change management experience, including enablement programs, adoption, organizational readiness, and platform utilization measurement • Experience managing complex SI partner and managed services relationships, SOW oversight, budget accountability, and knowledge transfer • Experience architecting across applications, cloud platforms, APIs, integrations, data flows, identity, and security domains • Strong understanding of APIs, microservices, event-driven architecture, and service orchestration • Experience partnering with product managers and estimating and planning roadmap work • Exceptional stakeholder communication with executives, product teams, architects, and engineering teams • Experience building or leading a martech platform team from the ground up • Direct implementation experience with Adobe Experience Platform, Real-Time CDP, AJO, and CJA • One or more Adobe certifications: Adobe Certified Multi-Solution Architect, AEP Foundations, AEP Architect, AEP Data Engineer, Real-Time CDP Developer, or AJO Developer / Practitioner • Experience with PCI DSS, GDPR, PII handling, and compliance-relevant data flows • Experience with OneTrust or similar consent and preference management platforms • Hospitality, travel, or consumer brand experience • Experience defining operating models for martech platforms serving marketing, eCommerce, and agency teams

🏖️ Benefits

• Bonus eligible • Remote work from home office

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