Product Marketing Manager

Job not on LinkedIn

🕒 August 18

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 29%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Better Car People

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

🚘 Automotive

☁️ SaaS

🤖 Artificial Intelligence

Automotive • SaaS • Artificial Intelligence

Better Car People is a provider of AI-augmented sales, service, and training solutions for automotive dealerships and OEMs. They combine people-powered managed BDC services, AI products (chat, voice assistant ‘Brooke’, caller analytics), campaign and follow-up automation, connected-car response, and onsite/virtual coaching to drive appointments, sales, and service revenue. Their offerings include SaaS platforms, outsourced BDC operations, training and consulting, and integrated analytics designed specifically for dealers and fixed-ops teams.

📋 Description

• Partner with Product teams to understand the product roadmap and translate new features and enhancements into customer-focused messaging • Develop product positioning and messaging that differentiates Better Car People solutions in the automotive technology market • Identify target audiences, buyer personas, and customer pain points • Create and maintain product collateral, sales enablement materials, presentations, battle cards, and customer-facing content • Support product launches by developing go-to-market plans and collaborating with Marketing and Sales • Assist with early adopter and beta programs by gathering customer feedback and success stories • Develop customer case studies, testimonials, and success stories • Conduct competitive research and share market insights with Product, Marketing, and Sales teams • Ensure consistent messaging across campaigns and channels with the Campaign Manager and broader Marketing team • Evaluate messaging effectiveness and recommend improvements based on customer feedback and market trends

🎯 Requirements

• 3–5 years of experience in product marketing, product management, or a related marketing role • Experience working in a B2B SaaS, software, or technology company • Ability to translate technical concepts into clear, compelling customer messaging • Excellent written, verbal, and presentation communication skills • Experience collaborating cross-functionally with Product, Marketing, and Sales teams • Experience creating product collateral, sales enablement materials, and go-to-market content • Strong organizational skills and ability to manage multiple projects simultaneously • Preferred: Automotive industry experience • Preferred: Experience supporting product launches and go-to-market strategies • Preferred: Familiarity with HubSpot, Salesforce, or similar CRM and marketing platforms • Preferred: Experience conducting competitive analysis and market research • Strategic thinking and understanding of customers and market trends • Storytelling ability to simplify complex products into compelling value propositions • Detail orientation and strong writing and communication abilities • Self-motivation and comfort working in a fast-paced, evolving environment • Passion for driving product adoption and business growth

🏖️ Benefits

• Competitive salary • Comprehensive health, dental, and vision benefits • 401(k) with company match • Paid time off and company holidays • Ongoing training, professional development, and career growth opportunities • Remote work environment • Supportive and collaborative culture

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