Senior Content Marketing Manager

Job not on LinkedIn

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $145k - $170k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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BetterCloud

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

📦 Logistics

📣 Marketing

💰 Private Equity Round on 2022-06

Consulting • Logistics • Marketing

BetterCloud is a leading provider of SaaS Lifecycle Management platforms. It enables IT teams to manage and optimize their SaaS environments, ensuring control over software spending and data security. By offering tools for spend optimization, user provisioning, compliance, and automation of workflows, BetterCloud supports IT teams in reducing operational costs and enhancing efficiency. With a focus on managing and securing cloud files, BetterCloud integrates with popular platforms like Google Workspace and Microsoft 365, offering extensive automation capabilities and insights to improve SaaS management.

📋 Description

• Set and own content strategy across the full funnel, from top-of-funnel thought leadership to bottom-of-funnel enablement • Build and manage the editorial calendar • Manage freelancers and agency partners to scale content while maintaining quality • Own website content, including AEO/GEO strategy, keywords, and metadata • Keep key website pages current, useful, and effective for pipeline generation • Manage the paid media relationship, including ad copy and creative for newsletters, social media, and other paid channels • Ensure paid placements reflect the brand voice and drive measurable results • Write email copy and own nurture-campaign content • Turn long-form content into prospect-nurturing sequences • Write and edit flagship long-form reports, category-defining narratives, and press releases • Ensure content earns traffic, generates pipeline, and is used by Sales • Uphold an opinionated, plainspoken, occasionally funny, never-fluffy brand voice • Report to the Director of Marketing • Act as a key stakeholder for Demand Generation, Product Marketing, and Sales

🎯 Requirements

• 5+ years of experience in B2B content marketing, ideally in B2B SaaS • Demonstrated ownership of a content function, including strategy, budget, and reporting • Exceptional writing and editing skills, with samples that prove it • Experience with A/B testing and content personalization • Ability to use data to sharpen content performance • Hands-on experience with SEMrush and Google Analytics • Ability to turn analytics data into decisions • Comfort using AI tools thoughtfully in the workflow • Strong point of view on effective content, with willingness to test different content types • Applicants must be authorized to work in the U.S.; visa sponsorship is not included • Familiarity with IT/Cloud personas (nice to have) • Background in journalism or editorial work (nice to have) • Experience with Webflow (nice to have) • Video content strategy experience (nice to have)

🏖️ Benefits

• Health benefits package (including medical, dental, vision) • Flexible spending accounts • PTO (sick leave, parental leave, vacation benefits)