Senior Influencer, Affiliate Marketing Manager

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BiOptimizers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2004

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

BiOptimizers is a company dedicated to optimizing health and fitness through a variety of supplements. Founded by two trainers with a passion for helping others achieve their health goals, BiOptimizers offers products that enhance digestion, nutrient absorption, gut health, stress management, and overall well-being. Their product lineup includes enzymes, probiotics, magnesium supplements, and other health-enhancing formulations. With a commitment to quality, research, and effective natural ingredients, BiOptimizers aims to provide the best possible products for health enthusiasts, biohackers, athletes, and anyone looking to improve their health.

📋 Description

• Own and optimize a $500,000+ annual influencer marketing budget while achieving or exceeding a minimum 1.7x last-click ROAS • Develop profitable creator acquisition strategies across TikTok, Instagram, YouTube, podcasts, email sponsorships, websites, newsletters, and emerging channels • Negotiate creator partnerships involving licensing rights, paid usage rights, Meta advertising permissions, multi-channel deliverables, affiliate opportunities, and long-term ROI • Work with Paid Media to activate creator content through Meta advertising • Recruit, activate, and grow a community of 500+ active commission-based and hybrid creators • Build scalable creator recruiting, onboarding, communication, reporting, and partnership management systems • Develop direct relationships with creators and creator representatives • Manage strategic creator relationships through communication, accountability, performance reviews, and long-term partnership development • Translate product positioning and campaign objectives into conversion-focused creator briefs • Expand creator relationships into omni-channel partnerships across email, YouTube, websites, podcasts, paid advertising, affiliate promotions, licensing, and product launches • Partner with Creative, Paid Media, CRM, Product Marketing, and Analytics teams • Measure revenue, contribution margin, ROAS, creator productivity, customer acquisition, and long-term partnership value • Analyze campaign performance and identify optimization opportunities • Track creator performance, recruitment pipelines, licensing agreements, and partnership health • Present business updates with insights, recommendations, and measurable performance improvements • Develop reporting processes that improve forecasting, operational visibility, and executive decision-making • Leverage AI, automation, and modern software platforms to improve productivity and operational efficiency • Identify process improvements that eliminate manual work and increase scalability • Help define future hiring needs and mentor junior team members as the creator program grows

🎯 Requirements

• 5+ years of experience leading influencer marketing, creator partnerships, affiliate marketing, or performance partnerships • Experience with high-growth supplement, wellness, nutrition, fitness, or CPG brands • Demonstrated success managing influencer marketing budgets of $500,000+ annually • Proven experience building and scaling ambassador programs with 250–500+ active creators • Track record of measurable business growth through influencer marketing • Strong understanding of revenue, profitability, and attribution • Experience negotiating creator contracts, licensing rights, usage rights, affiliate agreements, commission structures, and long-term partnership agreements • Experience managing creator relationships directly rather than relying primarily on influencer agencies • Understanding of last-click attribution, paid amplification, Meta advertising, and customer acquisition • Experience with influencer management platforms such as GRIN, CreatorIQ, Aspire, Modash, Upfluence, or equivalent software • Experience collaborating with Paid Media, Creative, CRM, Product Marketing, and Analytics teams • Excellent negotiation, communication, and relationship-building skills • Preferred: experience scaling influencer programs beyond 500 active creators • Preferred: experience building ambassador or affiliate communities using Slack, Discord, Facebook Groups, Circle, or similar platforms • Preferred: experience activating creator content through paid social advertising • Preferred: experience leveraging AI tools such as ChatGPT, Claude, or equivalent platforms • Preferred: experience within subscription or DTC e-commerce businesses

🏖️ Benefits

• Fully remote position • Flexible work arrangements across time zones • Flexible working hours • Shared collaboration window from 9:00 AM–5:00 PM EST, not a required work schedule • Globally distributed team environment • Autonomy to develop strategy, systems, and partnerships • Opportunity to mentor coordinators, interns, or junior team members