Senior Digital Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $95k - $140k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

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BlastX Consulting

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

💼 Consulting

🤝 B2B

🏢 Enterprise

Consulting • B2B • Enterprise

BlastX Consulting is a B2B digital experience and MarTech consulting firm that helps mid-market and enterprise companies optimize customer experience by unlocking the value of analytics, customer data management, and marketing technology investments. They offer CX strategy, analytics & insights consulting, MarTech and Adobe Experience Cloud implementations and optimization, audits, and advisory services, and emphasize security and compliance (SOC 2 Type II) when handling client data.

📋 Description

• Plan and run integrated campaigns across awareness, consideration, and conversion stages • Build nurture programs that move prospects from first visit to sales conversation • Define lead stages, scoring, and handoff to sales with the Growth team • Own campaign calendars, budgets, and launch timelines • Build and manage emails, workflows, lists, forms, and landing pages in HubSpot • Write and produce campaign content for email, nurture, webinars, and events • Maintain database health, segmentation, deliverability, and contact property standards • Define and refine ideal customer profiles and buyer personas • Build, enrich, validate, and segment target account and contact lists • Write and publish web pages, landing pages, and conversion paths on blastx.com • Apply SEO and AI search best practices and improve conversion rates through testing • Grow organic reach through SEO, LinkedIn, email, and content distribution • Direct paid media contractors across Google Ads and LinkedIn • Manage retargeting and audience strategy • Build and run Adobe co-marketing programs • Plan, promote, and run webinars, virtual events, and online roundtables • Support industry conferences and Adobe events • Own reporting from traffic to qualified pipeline and analyze campaign results • Maintain tracking, UTM standards, and attribution across GA4, Adobe Analytics/CJA, HubSpot, and CRM • Share results and recommendations with marketing and executive leadership • Scope, hire, and manage contractors and evaluate MarTech tools

🎯 Requirements

• 6-8+ years in B2B digital marketing, including 3+ years in a senior role • Proven record of building inbound programs that generate qualified pipeline • Advanced hands-on experience with HubSpot Marketing Hub is required • Experience building and managing ICP and target account databases with tools such as Apollo, ZoomInfo, or similar • Working knowledge of paid search and paid social, including Google Ads and LinkedIn Campaign Manager • Strong SEO skills and comfort with GA4, Google Search Console, and SEMrush or similar tools • Excellent conversion-focused copywriting for web, landing pages, and email • Experience with technology partner co-marketing and running webinars and virtual events • Experience with WordPress and basic HTML • Comfort with dashboards, attribution, A/B testing, and funnel metrics • Experience managing contractors or agencies to defined goals and budgets • Bachelor's degree in marketing, Communications, Business, or a related field • Currently authorized to work in the United States without sponsorship • Must work from a home location; not open to digital nomads

🏖️ Benefits

• Flexible PTO policy • 60% employer paid medical insurance coverage options • 100% employer paid dental and vision insurance • 401k 4% company matching • Profit sharing • Education assistance • Paid parental leave • Performance-based salary increases • Year-end incentive bonuses • Supportive, challenging, and fun work environment • Great Place to Work-Certified company

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