Digital Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Turvo Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

📦 Logistics

🚗 Transport

☁️ SaaS

Logistics • Transport • SaaS

Turvo Inc. is a company that revolutionizes logistics by providing a cloud-based collaborative logistics platform. It offers an advanced transportation management system (TMS) that enhances visibility and collaboration among freight brokers, 3PLs, shippers, and carriers. Turvo's platform connects all supply chain stakeholders, integrating systems such as WMS, ERP, and load boards to deliver real-time shipment tracking and analytics. This comprehensive solution aims to streamline operations, maximize ROI, and increase overall efficiency and customer satisfaction across the logistics sector.

📋 Description

• Develop, own, and execute a comprehensive digital marketing strategy to increase qualified website traffic, generate inbound leads, build sales pipeline, and support ARR growth • Plan, execute, and optimize integrated digital campaigns across paid search, organic search, social, email, retargeting, and other relevant channels • Manage digital marketing budgets and optimize channel investments based on performance, conversion rates, customer acquisition costs, and pipeline contribution • Identify and test new digital channels, technologies, and tactics • Own SEO and AEO strategies to improve organic search visibility, high-intent traffic, and brand discovery across search engines and AI-powered search platforms • Develop keyword, content, technical SEO, and on-page optimization strategies • Optimize website content, landing pages, calls to action, and conversion paths • Monitor website performance, user behavior, and conversion metrics • Develop, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn, Reddit, and other B2B platforms • Own campaign strategy, audience targeting, budget allocation, creative development, A/B testing, and performance optimization • Develop retargeting and audience segmentation strategies • Use HubSpot to build and optimize automated workflows, lead nurturing, segmentation, and lifecycle campaigns • Develop targeted ABM campaigns and partner with Sales on account priorities and pipeline objectives • Optimize lead capture, scoring, routing, and nurturing processes • Establish and monitor KPIs, dashboards, and reporting frameworks • Use GA4, HubSpot, and reporting tools to evaluate campaign effectiveness • Present campaign results, insights, and recommendations to Sales and executive leadership • Apply testing and data-driven experimentation to improve campaign efficiency and marketing investment • Collaborate with Sales, Product Marketing, content, creative, and internal stakeholders on messaging, digital content, and campaigns • Stay current on digital marketing trends, AI-driven marketing technologies, and B2B buyer behaviors

🎯 Requirements

• 5–7 years of experience developing and executing B2B digital marketing and demand generation strategies, preferably within SaaS, enterprise technology, logistics, or supply chain software • Bachelor's degree in Marketing, Business, Communications, or a related field • Demonstrated success driving measurable results through digital marketing, including qualified lead generation, pipeline growth, and marketing ROI • Strong expertise in SEO, AEO, Google Ads, Google Analytics (GA4), paid social advertising, and conversion rate optimization • Advanced proficiency in HubSpot, including Marketing Hub, CRM, marketing automation, campaign management, lead scoring, workflows, and reporting • Experience managing LinkedIn advertising and other B2B paid media platforms • Strong understanding of website optimization, landing page performance, content strategy, and digital buyer journeys • Experience developing and executing ABM campaigns, email nurture programs, and audience segmentation strategies • Strong analytical skills with the ability to translate marketing performance data into actionable strategies and measurable business outcomes • Experience managing digital marketing budgets and evaluating campaign performance against acquisition costs and pipeline contribution • Familiarity with AI-powered marketing tools and emerging search and content discovery trends • Proficiency with collaboration and creative tools such as Slack, Canva, and Google Workspace • Excellent project management, communication, and cross-functional collaboration skills • A proactive, resourceful, and hands-on approach, with the ability to independently manage multiple initiatives in a fast-paced environment