Agricultural Marketing, Digital Communications Specialist

Job not on LinkedIn

🔥 1 minute ago

🌾 Iowa, Minnesota, +1 more states – Remote

🌾 Iowa – Remote ❄️ Minnesota – Remote 🗿 South Dakota – Remote

💵 $100.2k - $164.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Zurich Insurance

WebsiteLinkedInAll Job Openings

10,000+ employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Zurich Insurance is a global insurance and risk-management company offering a broad range of products and services including commercial and personal property & casualty insurance, life and critical-illness cover, pensions and retirement solutions, savings and investment products, claims and risk advisory, and specialty offerings such as microinsurance and travel coverage. The company also runs investment funds, sustainability and climate-focused initiatives, innovation and technology programs, and a foundation for community and environmental projects. Zurich serves both individual consumers and corporate clients across many countries, emphasizing governance, ESG reporting, digital innovation, and resilience.

📋 Description

• Develop and execute integrated marketing and communications strategies supporting RCIS business goals, customer engagement, agent relationships and growth objectives • Create written content for articles, blogs, email campaigns, presentations, podcasts, videos, marketing materials, digital content, social media and executive communications • Translate complex crop insurance and agricultural topics into clear, engaging, audience-focused communications • Ensure messaging aligns with RCIS brand standards and accurately reflects industry trends, agricultural practices and crop insurance solutions • Serve as a communications partner to business leaders and position RCIS as a trusted resource within agriculture and crop insurance • Develop and implement integrated digital marketing campaigns across email, web, social media, paid media, video and other channels • Monitor campaign performance and metrics and recommend improvements to audience engagement, effectiveness and return on investment • Collaborate with sales, product, operations, field service, underwriting, claims and leadership teams • Support product and proposition development with customer, agent and marketplace insights • Represent the voice of the customer and agent in communications planning and execution • Identify opportunities to strengthen RCIS's position through thought leadership, storytelling and industry engagement • Manage multiple communications and marketing projects while meeting deadlines and budget expectations • Coordinate with internal teams, agencies, vendors and industry partners • Ensure communications comply with corporate governance, regulatory, legal and brand requirements • Build strong stakeholder relationships and act as a trusted communications advisor

🎯 Requirements

• Bachelor's degree and 5 or more years of experience in the Marketing area • 5 or more years of experience developing marketing strategies and executing marketing campaigns • Strong understanding of agriculture and the agricultural industry • Exceptional writing, editing, proofreading and storytelling skills • Ability to translate complex business and agricultural concepts into clear, compelling content • Experience developing content for diverse audiences across digital and traditional channels • Experience managing social media, digital campaigns and content marketing initiatives • Knowledge of digital advertising, content management systems and emerging digital marketing trends • Strong project management and organizational skills • Ability to collaborate across cross-functional teams and with senior leadership • Knowledge of crop insurance, risk management, agribusiness, or financial services supporting agriculture • Experience working directly with farmers, ranchers, agricultural organizations, or agribusinesses • Experience using analytics and marketing technologies to measure campaign effectiveness and optimize performance • Employment sponsorship is not offered

🏖️ Benefits

• Short-term incentive bonus eligibility set at 15% • Competitive pay • Comprehensive benefits for employees and their families • Growth opportunities • Inclusive and supportive work environment • Merit increases may be available