Senior Product Marketing Manager

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $140k - $155k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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brightfin

WebsiteLinkedInAll Job Openings

201 - 500 employees

💳 Fintech

🏢 Enterprise

☁️ SaaS

Fintech • Enterprise • SaaS

brightfin is a company that specializes in Telecom Expense Management (TEM) solutions. Their platform integrates mobile, telecom, and cloud expense data into ServiceNow, enabling businesses to track, allocate, and optimize their IT expenses effectively. With features such as automated workflows and centralized asset management, brightfin helps organizations achieve cost savings and operational efficiencies.

📋 Description

• Own brightfin's core positioning and messaging across TEM, ITFM, FinOps, and AI spend management • Translate the category story into messaging frameworks for sales, marketing, and leadership • Write and oversee internal and external content, including advertising copy, website messaging, social media, bylines, webinars, and executive talking points • Partner with Product on pricing, packaging, and feature narrative • Own go-to-market plans for new product capabilities, including messaging, sales enablement, customer communication, and launch content • Run launch retrospectives and adjust the playbook based on pipeline or adoption results • Build and maintain competitive positioning, training presentations, playbooks, battlecards, objection handling, and win/loss insights • Create and maintain pitch decks, one-pagers, ROI narratives, demo storylines, case studies, testimonials, and customer reference materials • Train sales and customer-facing teams on new positioning and messaging • Partner with the Analyst Relations Manager on category narratives for Gartner, Forrester, and IDC evaluations and briefings

🎯 Requirements

• 5–8 years in product marketing at an enterprise B2B SaaS company, with direct ownership of positioning, messaging, and launches • Experience marketing to enterprise CIO or IT finance buyers, or a comparably complex, multi-stakeholder buying committee • Track record of building sales enablement content that sales teams actually use in the field • Comfortable operating without an established playbook • Experience with HubSpot, advanced workflows, and campaign automation • Sharp, clear writing across written and visual formats, including advertising copy, social posts, and executive one-pagers • Strong cross-functional operating ability with engineering, sales, and executive leadership • Data-informed decision-making tied to pipeline, win rate, and adoption outcomes • Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience • Must adhere to brightfin’s Information Security and Privacy policies and procedures • Candidates are subject to a background check

🏖️ Benefits

• Comprehensive health, dental and vision benefits package • Paid time off • 401K with employer match