Product Marketing Manager

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $120k - $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Picarro

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

🔬 Science

⚡ Energy

🔧 Hardware

💰 $7M Series D on 2012-07

Science • Energy • Hardware

Picarro is a technology company specialized in advanced optical spectroscopy solutions. Their products provide precise measurements for natural gas distributors to monitor emissions, improve safety, and reduce risks. Picarro's solutions are pivotal in multiple industries, including natural gas distribution, semiconductors, and environmental science, supporting regulatory compliance and enhancing operational excellence. The company is known for its robust portfolio of services and products, such as the PI5310 Nitrous Oxide Analyzer and various other emissions measurement tools. With a global presence spanning over 95 countries, Picarro's instruments are essential for detecting chemical contaminants, greenhouse gases, and aiding in environmental research. Picarro is headquartered in Santa Clara, California, and holds 77 US patents, showcasing its innovation and commitment to empowering users with actionable data.

📋 Description

• Lead the go-to-market strategy for Picarro's Industrial Solutions portfolio. • Develop and own messaging and positioning for Industrial Solutions products. • Translate complex measurement science and regulatory context into value propositions for technical and non-technical buyers. • Lead go-to-market planning and execution for new products and features. • Coordinate product launches across product, sales, marketing, and field teams to drive measurable pipeline. • Build and maintain sales collateral, battle cards, competitive intelligence, and technical training materials. • Partner with sales to identify and close gaps affecting deal outcomes. • Own buyer persona development, win/loss analysis, and voice-of-customer programs. • Monitor the competitive landscape, regulatory environment, and emerging market trends. • Develop white papers, case studies, webinars, and conference presentations. • Support demand generation campaigns with targeted segment messaging. • Represent Picarro at user conferences, industry events, and technical committees. • Work with product management on market feedback and roadmap priorities. • Partner with field sales and applications teams on key accounts and strategic opportunities.

🎯 Requirements

• Bachelor's degree in Marketing, Engineering, Environmental Science, Business, or a related field. • 4–7 years of product marketing experience, ideally in industrial technology, environmental solutions, scientific instrumentation, or a related B2B market. • Proven ability to develop compelling messaging and positioning for technical products. • Experience owning and executing product launches end-to-end. • Strong sales enablement skills with a proven ability to build materials that drive real sales impact. • Excellent written and verbal communication; able to write for both technical and executive audiences. • Comfortable operating independently in a fast-moving environment with multiple priorities. • Willingness to travel approximately 20% for customer visits, trade shows, and industry events. • AI-forward mindset with hands-on experience using AI tools to accelerate research, content, and campaign workflows.

🏖️ Benefits

• Medical, Dental, and Vision insurance • Flexible Spending Account (FSA) and Health Savings Account (HSA) plans • Life, Short-Term Disability, and Long-Term Disability Insurance • Flexible Vacation Policy and Paid Holidays • Employee Referral Program • 401K • Social events (summer picnic, holiday party, team lunches, etc.) • On-site Health & Wellness programs (fitness challenges, outdoor bootcamp, flu-shots, etc.) • Bonus eligibility • Equity