Account Director, Public Relations

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $95k - $110k / year

⏰ Full Time

🔴 Lead

🧑‍💼 Account Executive

👻 Ghost score 2%

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Brilliant PR & Marketing

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2007

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

Brilliant PR & Marketing is a dynamic agency specializing in influencer marketing, public relations, and event activations. They create customizable, data-driven influencer campaigns across platforms such as TikTok, Instagram, and YouTube, aiming for explosive reach and effective brand storytelling. Their public relations services focus on strategic media outreach, crisis management, and integrated marketing campaigns, while also managing events from pop-ups to intimate influencer gatherings, ensuring all marketing moments are executed flawlessly.

📋 Description

• Lead integrated programs for the agency's largest clients • Own strategy, creative direction, and client relationships from planning through delivery • Serve as senior day-to-day contact and provide strategic counsel • Present recommendations, plans, and results to client leadership • Manage account health, scope, budgets, and renewal conversations • Develop and implement public relations strategies aligned with client business goals • Create campaigns including product launches, brand moments, media and influencer events, and creative mailers • Partner with influencer, paid, social, and affiliate teams on integrated plans • Own earned media strategy, story angles, target outlets, and pitching calendar • Personally pitch and secure top-tier national coverage • Build relationships with editors, producers, freelancers, and influencers • Direct media list development and quality-control team pitches • Coach junior staff on pitching, follow-up, and media relationships • Lead media training and briefing documents for client spokespeople and experts • Monitor trends and competitor coverage and identify trend-jacking opportunities • Oversee client media awards programs and submission strategy • Supervise and mentor team members; delegate work and provide feedback • Own campaign and account timelines across multiple workstreams • Track deliverables, budgets, staffing, and responsibilities • Ensure quality control and on-time delivery; flag risks and staffing gaps • Use AI tools for research, drafting, monitoring, and reporting • Test and adopt new software and platforms • Contribute strategy and creative thinking to new business pitches • Build and present pitch materials • Identify organic growth opportunities within existing accounts • Lead virtual or live media and influencer events and client presentations

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or a related field • 10+ years of agency experience in the consumer, lifestyle, or CPG space • Demonstrated experience as a day-to-day client lead • Experience managing and developing people • Working knowledge of several of earned media, influencer, affiliate, paid media, and events • Strong, current media relationships and a portfolio of top-tier placements secured personally • Hands-on experience writing pitches and press materials • Fluency with media databases and monitoring tools such as MuckRack, Cision, or Qwoted • Comfortable using AI tools day to day, with examples of use • Willingness to try and adopt new technologies quickly • Excellent written and verbal communication skills • Ability to collaborate and manage multiple projects simultaneously • Proactive, self-starter attitude and passion for staying ahead of trends • Preferred: affiliate platform experience with LTK, ShopMy, or Impact • Preferred: experience in baby, parenting, toys, or wellness categories

🏖️ Benefits

• Unlimited PTO • Paid holiday break between Christmas and New Year’s • Fabulous Fridays: workday ends at 3 PM every Friday • 401(k) with 3% company match; immediately vested / after initial 3 months • Medical, dental, and vision coverage • Medical and dependent care FSA options • Company-paid life insurance • Company-paid long-term disability • Quarterly happy hours • Monthly book club • Wellness initiatives • Fully remote work environment

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