Digital Marketing Specialist

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Buyers Edge Platform

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📦 Logistics

🏭 Manufacturing

🏨 Hospitality

💰 $425M Private Equity Round on 2024-04

Logistics • Manufacturing • Hospitality

Buyers Edge Platform is the leading foodservice Digital Procurement Network, powered by data, software, and collaboration. The company is dedicated to revolutionizing the foodservice industry through technology and purchasing power, providing empowerment across the entire foodservice ecosystem, including operators, distributors, and manufacturers. With a focus on reducing costs and streamlining the supply chain, Buyers Edge Platform offers a diverse portfolio of solutions that create efficiency and enhanced visibility, impacting over 200K operator locations across North America and representing over $60 billion in aggregated spend volume.

📋 Description

• Develop and execute digital marketing campaigns across paid search, display, video, and social platforms for multiple brands • Manage campaign configuration, launches, optimization, ad copywriting, budget and billing management, and data-based adjustments • Monitor campaign and website performance in Google Analytics 4 and use findings for optimization and reporting • Build and update landing pages and handle ad hoc website update requests • Execute vendor- and agency-delivered recommendations, creative, and campaign builds • Coordinate with internal teams to route questions and obtain work reviews • Support technical SEO, on-page SEO, and content updates • Support Salesforce/Pardot form tracking and completion action setup • Troubleshoot brand-specific needs and develop creative solutions • Identify and test optimization opportunities, including A/B testing, across ad copy and landing pages • Ensure campaigns meet defined conversion objectives • Deliver internal analytics and progress reporting • Maintain knowledge of industry best practices and new technologies

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field • 2–3 years' experience in paid marketing channels and technologies, specifically Google Ads, Meta (Facebook/Instagram), and LinkedIn • Working knowledge of Google Analytics 4 and ability to translate performance data into optimization decisions and reporting • Proven track record of successful marketing campaigns; foodservice or hospitality experience is a plus • Exposure to technical SEO, on-page SEO, content, and AI search visibility (AEO/GEO) is a plus; willingness to learn is expected • Comfort building or updating landing pages and basic HTML/CSS, or willingness to learn • Comfortable using AI tools for research, drafting, campaign analysis, and similar marketing tasks • Proficient in copywriting for ads, landing pages, and email • Salesforce/Pardot experience is a plus • Comfortable executing work delivered by external vendor or agency partners and coordinating internally through review • Excellent written and verbal communication skills • Experience working under tight deadlines in a fast-moving, shifting-priority environment • Must be able to work without employer sponsorship

🏖️ Benefits

• Medical, dental, and vision insurance • Flexible Spending Account (FSA) • Company-paid life insurance • 401(k) with company match • Training and development opportunities • Competitive pay • Flexible PTO policy with no accrual required