Vice President, Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 25%

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Cadence Solutions

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

💼 Consulting

🏢 Enterprise

🤝 B2B

Consulting • Enterprise • B2B

Cadence Solutions is a system integrator and consulting firm focused on information management and digital transformation. They accelerate enterprise adoption of Microsoft 365, SharePoint (including SharePoint Online and Server migrations), Microsoft Purview, the Power Platform, and OpenText. Cadence offers SharePoint implementations, large-scale content migrations (including a migration solution called Peregrine), SharePoint governance and health checks, Copilot readiness and data governance for Copilot, records management, eDiscovery, data loss prevention, and hands-on Microsoft 365 training and workshops. Their services center on migration consulting, content strategy, classification and insights, and helping organizations apply governance and compliance best practices across ECM and M365 ecosystems.

📋 Description

• Build and run the demand generation function and design and execute account-based marketing (ABM) programs targeting health systems and CMO networks • Oversee paid marketing activities, including SEO/AEO oversight, website optimization, paid conference participation, and sponsorships • Sequence case studies, partner spotlights, and earned media assets into outbound campaigns that move priority accounts from awareness to evaluation • Own the handoff from marketing-qualified leads to AEs with clean routing and closed-loop reporting • Align Communications and Brand with Customer Marketing and demand generation behind shared pipeline and revenue goals • Own lifecycle and expansion marketing, refining provider and patient journeys for stronger engagement, retention, and clinical outcomes • Define and own the marketing tech stack, funnel instrumentation, and CRM attribution model • Report on pipeline sourced, pipeline influenced, MQL-to-SQL conversion, and CAC • Lead, mentor, and grow a distributed marketing team; hire demand generation talent and determine when to formalize product marketing

🎯 Requirements

• 8-12+ years of progressive B2B marketing experience, with at least 3 years in a senior leadership role • Proven track record building demand generation and ABM programs from the ground up in a growth-stage or mid-market company, personally built and run rather than only overseen • Experience marketing to health systems, hospital networks, or enterprise healthcare buyers, as well as patients and providers, strongly preferred • Demonstrated command of the full marketing funnel, from brand awareness through pipeline generation and customer expansion, including measurement frameworks that track pipeline sourced, MQL-to-SQL rates, and CAC • Track record managing marketing in a resource-constrained environment, prioritizing ruthlessly and delivering outsized impact with lean budgets • Experience partnering closely with a sales organization, reporting into a revenue-focused executive, and leading cross-functionally without direct authority • Fluency with AI research and productivity tools and the ability to evaluate AI-driven insights critically, distinguishing signal from noise in a fast-moving information environment

🏖️ Benefits

• Competitive pay & equity • Fully remote • Comprehensive health coverage: Medical, dental & vision • Paid time off • 401k plan + matching • Paid parental leave • Home office stipend

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