VP, Digital Strategy

🔥 1 minute ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $140k - $160k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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RKD Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1970

🤝 Non-profit

📣 Marketing

💰 Private Equity Round on 2019-01

Non-profit • Marketing • Data Management

RKD Group is a growth accelerator that specializes in integrated marketing services tailored for nonprofits. They provide various solutions including strategic planning, audience development, and creative services to enhance donor engagement and fundraising efforts. By utilizing advanced analytics and data management, RKD Group helps organizations create personalized experiences and optimize their marketing strategies to maximize donor relationships and drive philanthropic growth.

📋 Description

• Set and guide the strategic vision for digital marketing programs across the agency's custom program • Own the development of data-driven, insight-led digital strategies for fundraising growth, audience engagement, and innovation at scale • Lead senior strategists and directors • Ensure digital efforts align with client goals, channel performance, and market opportunity • Work with Digital Operations, Account Management, Creative, Analytics, and Media leaders to ensure seamless execution and measurable value • Lead the agency's digital strategic planning function • Establish frameworks for campaign strategy development, audience planning, and channel selection • Monitor industry trends, platform changes, and emerging technologies • Mentor and scale a team of strategists and digital thinkers • Drive talent development and succession planning • Serve as senior strategic lead for high-priority clients • Develop digital fundraising roadmaps, audience segmentation strategies, and channel mix recommendations • Guide strategy briefs, strategic program plans, and performance projections across email, SMS, paid media, website, SEO, and other platforms • Present strategic plans, performance insights, and optimization recommendations to C-level client stakeholders • Collaborate with Digital, Analytics, Media, Creative, and Pod Delivery Managers to drive ROI • Participate in strategic planning sessions, QBRs, and new business development initiatives • Use behavioral, transactional, and campaign performance data to inform recommendations • Champion test-and-learn approaches for audience targeting, creative direction, donor journeys, and conversion optimization • Develop case studies and thought leadership, including webinars, blog posts, and participation in industry studies • Perform other assigned responsibilities

🎯 Requirements

• Bachelor's degree required • Master's degree or equivalent experience in digital strategy, marketing, or nonprofit leadership preferred • 10+ years of experience in digital marketing strategy, including senior leadership in an agency or nonprofit context • Extensive knowledge of digital direct response fundraising, campaign planning, audience development, and cross-channel integration • Strong experience with digital platforms, including email, SMS, paid social, search, programmatic, and content/web strategy • Deep understanding of donor behavior, nonprofit verticals, and segmentation strategy • Proven record of driving digital revenue growth and strategic innovation for clients • Skilled in analytics platforms such as Google Analytics, CRM tools, and fundraising platforms • Exceptional leadership, communication, and team-building skills • Willingness to work across verticals, including faith-based clients • Ability to travel approximately 25% • No sponsorships available for this position

🏖️ Benefits

• Full range of benefits • Competitive compensation commensurate with experience • Remote-first work arrangement

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