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Territory Field Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🤠 Texas – Remote

infoinfo

💵 $96.2k - $128.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on Campari Group's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of Campari Group

Campari Group

1001 - 5000 employees

Founded 1860

🏭 Manufacturing

🏨 Hospitality

📣 Marketing

Manufacturing • Hospitality • Marketing

Campari Group is a prominent global beverage company known for its extensive portfolio of more than 50 premium and super premium brands, including famous names like Campari, Aperol, and Wild Turkey. The group emphasizes sustainability and responsible alcohol serving through initiatives like the Bartender Hero program, while actively participating in cultural events such as the Academy Awards. With a strong commitment to environmental conservation and a focus on delivering memorable experiences, Campari Group is a significant player in the spirits industry.

📋 Description

• Support activation of national programs and create and implement local programs bringing Campari brands to life against the Commercial Plan • Partner with the Region Field Marketing Manager and State team to develop field marketing plans supporting sales goals and optimizing market opportunities • Lead and coordinate programs and events driving profitable growth across the assigned Texas territory • Collaborate with Marketing, Customer and Channel Marketing, Field Sales, Distributor Merchandising, and Agency teams • Contribute to integrated communication toward the One Commercial Plan • Build partnerships with Field Sales, Brand Marketing, and Customer and Channel Marketing • Lead planning and execution with distributor merchandising teams • Plan commercial calendars and execution details for in-market trade programs • Manage communications with Field Sales for resource alignment and accountability • Establish program review processes and provide performance feedback • Translate the Commercial Plan into field-ready programs and monitor execution against KPIs • Develop risk mitigation and opportunity acceleration plans • Conduct regular market visits and provide market trend recommendations • Coordinate with Agency Program Managers to gather KPIs • Report activation results accurately and timely while driving ROI and continuous improvement • Manage the Point-of-Sale process, including quantity forecasting, budgeting, sell-in, delivery, and merchandising • Coordinate key program planning and activation with State, Channel, District, and Local teams • Support distributor teams with information needed to execute portfolio plans and achieve depletion and account growth goals • Manage activation budgets in line with the commercial plan • Track activities, correlate them to sales, and monitor ROI • Communicate regularly by phone, email, and in-person meetings with stakeholders

🎯 Requirements

• 5+ years of related field sales experience • 2+ years of experience in detailed program design and activation within assigned markets • Bachelor’s degree in business or related field • Ability to travel up to 50% of the time within territory • Ability to read and analyze data from a variety of sources and mediums • Ability to develop and execute effective programming presentations • Ability to support the physical activation of programs and events as needed • Demonstrated capability driving execution of in-market activation plans • Excellent knowledge of trade activation needs • Strong understanding of the US 3 Tier system and experience influencing results in this environment • Strong planning and analytical skills grounded in financial and business acumen • Proficiency in Word, Excel, PowerPoint, Outlook, and Teams • Experience with budget tracking and program reporting tools • Strong written and verbal presentation skills • Excellent project management skills • Ability to manage multiple projects across varied resources • Strong leadership, conceptual, and creative skills • Ability to be self-directed and thrive in a dynamic, fast-paced environment

🏖️ Benefits

• Generous employee benefits package • Eligible for a discretionary bonus • Equal employment opportunities • Fair pay certification and commitment to pay equity

Apply Now

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