Regional Sales Manager

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Logo of Campbell's

Campbell's

10,000+ employees

Founded 1869

🏭 Manufacturing

🛒 Retail

🍽️ Food & Beverage

Manufacturing • Retail • Food & Beverage

Campbell's is a food company known for its wide range of products, including soups and packaged goods. It operates with a focus on inclusion and diversity, offering careers across the United States, Canada, and Latin America. Campbell's has integrated brands such as Rao's, Michael Angelo's, and noosa into its product family, emphasizing its commitment to delivering real food. The company values its workforce and offers diverse career opportunities in manufacturing, distribution, sales, and office roles. Its headquarters are located in Camden, New Jersey. Campbell's is dedicated to fostering strong shopper loyalty through consumer knowledge and collaborative solutions. It is a company that believes in enriching its culture through its people and offering benefits that promote work-life balance.

📋 Description

• Own day-to-day commercial execution and customer-facing relationships with Pacific & Regional Distributors in the assigned region • Drive distribution growth, item placement, JBP execution, and program pull-through across regional broadline distributors • Manage relationships with assigned distributors, including DSR engagement, category management, procurement, and operations leadership • Drive new item sell-in, distribution gap closure, and ride-along execution with distributor DSRs • Execute regional joint business plans and track performance against commitments • Lead trade event execution and post-event reconciliation for in-region programs • Coordinate broker priorities and execution activity across assigned distributors • Apply distributor and operator-pull-through segmentation to prioritize high-return opportunities • Build relationships with operator-pull-through targets through food shows, operator visits, and joint engagements • Identify distribution opportunities and drive pipeline conversion • Use distributor reporting to identify whitespace opportunities and prioritize selling activity • Maintain visibility into pipeline health, distribution gains/losses, promotional impacts, and customer risks; provide forecast updates to the RBM • Maintain accurate customer activity, pipeline, distribution, and opportunity updates in CRM and reporting tools • Partner on regional execution of national broadline contracts • Leverage Sales Operations, broker network support, trade governance, and Marketing demand-generation programs • Deliver regional AOP, JBP tracking, distribution and item placement scorecards, pipeline metrics, and trade event reconciliation

🎯 Requirements

• Bachelor's degree required • 5–8 years of progressive commercial or distributor-facing experience in CPG or foodservice • Regional distributor experience strongly preferred • Direct experience with regional broadline distributors at DSR, category management, and regional procurement levels preferred • Demonstrated track record of distribution growth, item sell-in, and JBP execution • Strong selling fundamentals, including opportunity identification, distributor engagement, joint planning, and execution discipline • Comfort operating between regional accountability and national distributor contracts • Cross-functional fluency across Sales Operations, Finance, R&D, and Marketing • Ability to travel 50% • Role covers WA, OR, CA, AZ, and CO

🏖️ Benefits

• Medical, dental, short- and long-term disability, AD&D, and life insurance beginning on day one • Matching 401(k) plan, enrollment on the first day of employment, with immediate vesting • Unlimited sick time • Paid time off and holiday pay • Free access to the fitness center if in WHQ • Access to on-site day care operated by Bright Horizons • Company store • Campbell’s Cares program matching employee donations and/or volunteer activity up to $1,500 annually • Employee Resource Groups (ERGs) • Competitive health, dental, 401(k), and wellness benefits beginning on the first day of employment

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