Principal Key Account Representative

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $114.6k - $191.3k / year

⏰ Full Time

🔴 Lead

💰 Account Manager

🦅 H1B Visa Sponsor

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Columbia Sportswear Company

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1980

🛒 Retail

⚽ Sports

👗 Fashion

Retail • Sports • Fashion

Columbia Sportswear Company is a global leader in outdoor apparel, footwear, and equipment, known for its innovative outdoor gear and technologies since 1938. With a rich history and diverse brand portfolio including Columbia, SOREL, Mountain Hardwear, and prAna, the company connects active people with their passions. Under the leadership of pioneers like Gert Boyle, Columbia has grown from near bankruptcy in the 1970s to a multi-brand powerhouse with annual net sales of almost $3. 5 billion in 2023. Columbia Sportswear is committed to corporate responsibility, promoting wellbeing, diversity, and sustainable practices.

📋 Description

• Manage all aspects of the Amazon account by developing and implementing sales strategies for SOREL products • Drive sustainable and profitable sales growth for Amazon’s strategic account • Leverage analytics, product, consumer, and marketplace expertise to create seasonal Go-to-Market plans and business forecasts • Partner with internal and external cross-functional teams to run the business • Develop growth strategies to increase market share and elevate brand equity • Deliver seasonal product presentations using persuasive storytelling and directive selling techniques • Create and implement marketing plans to build consumer awareness, drive conversion, and build brand advocacy • Use marketplace intelligence and consumer insights to activate brand strategy and share best practices • Develop upfront financial plans and perform in-season financial analysis • Analyze and manage sell-through, recommending order shifts and flows • Establish sales goals based on sales history and projected trends • Project and manage inventory on hand and purchase needs with key accounts • Review sales data and account management with SOREL sales management • Coordinate product presentations and provide technical product information • Manage sales order entry, bulk management, auto-replenishment forecasts, order flow, and fulfillment • Coordinate with merchants, customer service, planning, design, operations, logistics, and production teams • Manage online marketing strategies, brand landing pages, site SKU management, and product descriptions • Develop profitability strategies involving off-price and promotional offers • Monitor competitors and communicate competitive issues to management and merchandising

🎯 Requirements

• Bachelor's degree in Business Administration, Marketing, or equivalent combination of education and experience • 8+ years’ experience in sales in the footwear and/or apparel industry • 5+ years of Amazon Fashion account experience required • Thorough knowledge of marketing, sales theory, strategy, prospecting, account business planning, forecasting, sales aids, and closing techniques • Knowledge of product lines/services and the outdoor industry • Proven experience defining retailer value add from markets, outdoor industry, product trends, and key data • Experience leading business reviews and creating marketing plans • Strong written and verbal communication • Advanced interpersonal skills and ability to quickly build relationships • Ability to handle proprietary, private, and confidential information • Creative, out-of-the-box thinking and willingness to challenge the status quo • Ability to travel 25% of the time

🏖️ Benefits

• 401k plan plus a generous company match • Medical, dental, vision, life insurance, and disability insurance • Flexible spending accounts • Health savings account • Voluntary benefits including accident, critical illness, hospital indemnity, and legal services • EAP+ free and confidential 24/7/365 counseling services • Extensive wellness benefits • Employee discounts • Generous time off program • Reasonable accommodation for individuals with disabilities