Product Marketing Manager

🔥 13 hours ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ConnectWise

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1982

☁️ SaaS

🔒 Cybersecurity

🏢 Enterprise

💰 $585k Seed Round on 2019-06

SaaS • Cybersecurity • Enterprise

ConnectWise is a leading provider of software and services for managed service providers (MSPs), offering solutions designed to automate and streamline operations in IT management, cybersecurity, and business management. Their Asio platform is purpose-built for MSPs, delivering tools for unified monitoring and management, cybersecurity, data protection, and business management. ConnectWise provides services like professional services automation, remote monitoring and management (RMM), quote and proposal automation, IT documentation, and financial management among others. Through partnerships and integrations with top-rated vendors, ConnectWise enhances its offering for IT service management. The company also hosts industry events and provides community support to foster growth and innovation in the MSP sector.

📋 Description

• Conceive, develop, and maintain integrated go-to-market strategies that drive demand in assigned markets • Support cross-functional teams to achieve successful go-to-market outcomes • Research, analyze, and document findings • Coach and review the work of other team members • Design, deliver, and execute marketing and communication strategies • Analyze marketing strategy performance and recommend improvements • Model new product plans and routes to market, including required resources and payback periods • Establish relationships with executive leaders and present product functionalities • Drive end-to-end planning processes and core priority setting • Align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customers • Drive business evolution through simplification and transformation activities • Develop and manage positioning and messaging for product expansion strategies in new markets • Identify customer needs, oversee market research, and monitor market trends and competitive landscapes • Communicate product value propositions and develop sales enablement tools • Monitor internal processes for efficiency and validity before and after go-to-market • Manage market persona mapping and marketing intelligence • Assist marketing programs that drive product demand in assigned markets • Collaborate cross-functionally to determine the why, what, and when of products and position them effectively • Foster relationships to create new products and enhance existing product functionality and lines • Assist with market requirements, total addressable market analysis, and competitive landscape assessment • Gather partner input and communicate product strategies • Assist with training material messaging and educational content • Identify opportunities to out-position competitors based on product differentiation

🎯 Requirements

• Bachelor’s degree in related field or equivalent business experience • 4+ years of relevant experience • MBA or related master’s degree preferred • Product Marketing certification(s) preferred • Ability to manage projects and processes independently with limited supervision • Advanced knowledge of applicable work area • Ability to adapt situationally and understand new technology/processes according to business and partner requirements • Knowledge of the Technology Solution Provider Market and its submarkets • Ability to deliver unified product demonstrations and presentations to customers and prospects • Strong verbal, written, communication, and presentation skills across business and technology • Strong problem structuring, identification, and resolution skills • Ability to translate ideas into clear, high-impact communications • Ability to work in a rapid-paced environment with multiple and shifting priorities while maintaining good judgment • Ability to define and create use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, and sales enablement readiness • Strong business awareness and acumen

🏖️ Benefits

• 20-40% travel may be required (regional and international) • Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions and/or receive other benefits and privileges of employment