Marketing Operations Manager

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Cordance

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2021

🤝 B2B

💳 Fintech

☁️ SaaS

B2B • Fintech • SaaS

Cordance is a young company with a long history, dedicated to partnering with founder-run businesses to provide financial and strategic support for their growth. Leverage their extensive operational expertise and resources, they focus on customized growth journeys for their partners, ensuring that quality, talent, and culture are preserved. Cordance aims to build long-term partnerships geared towards sustainable success.

📋 Description

• Analyze Marketing performance across the funnel, pipeline, marketing-originated bookings, and campaign effectiveness • Ensure accuracy and timeliness of automated performance scorecards for lead-to-opportunity conversion, marketing-originated bookings, and marketing ROI • Analyze marketing budget performance and spend attainment to support planning and investment decisions • Own the Marketing reporting suite within the centralized BI/reporting layer • Partner with Data Engineering to define reporting requirements, prioritize enhancements, and validate work through QA/UAT • Develop and maintain standardized reporting documentation, metric definitions, and reporting logic • Develop measurement frameworks for campaign performance, attribution, lead scoring, pipeline source-mix tracking, and marketing ROI • Create and refine SOPs to improve marketing operations efficiency, consistency, and scalability • Optimize lead enrichment and routing processes and marketing-to-sales handoffs • Design and manage GTM cadences across Marketing, Sales Development, and Sales • Support AI-enabled reporting, business insights, automated reporting processes, and AI-generated summaries • Provide primary operations support for SDR reporting, activity data, and program cadences • Partner with Marketing, Revenue Operations, Sales Operations, Finance, and Data Engineering • Coordinate reporting enhancements and process improvements across stakeholders • Translate data into actionable recommendations for Marketing leadership

🎯 Requirements

• 5+ years of experience in Marketing Operations, Marketing Analytics, Revenue Operations, Business Intelligence, or a related analytical/technical field • Strong data analytics and BI reporting skills • Experience with a centralized BI/reporting layer such as Looker, Tableau, or Power BI • Advanced Excel modeling skills • Proficiency in marketing automation platforms such as HubSpot and CRM tools such as Salesforce • Strong understanding of demand generation metrics, attribution, and marketing ROI • Experience partnering with technical teams to define business requirements, validate reporting solutions, and improve analytics capabilities • Strong project management and organizational skills • Experience managing multiple cross-functional initiatives simultaneously • Proven cross-functional collaboration with sales, operations, and business unit leadership • Excellent communication skills and ability to translate data into actionable insights • Final candidate must be able to pass a background check • Familiarity with SQL or ability to work effectively with Data Engineering teams (nice to have) • Exposure to AI-assisted reporting, BI automation, or generative AI tools (nice to have) • Exposure to SDR operations (nice to have)

🏖️ Benefits

• Comprehensive health coverage beginning on the first day of employment • 401K plan (US) with employer matching, pre-tax and Roth options, eligibility after 90 days, and immediate vesting • RRSP (CAN) with employer matching, pre-tax and Roth options, eligibility after 90 days, and immediate vesting • Flexible, uncapped paid time off • 12 weeks paid parental leave for all employees • Monthly $75 USD / $140 CAD stipend for phone and internet when working remotely • Generous holiday schedule