VP of Sales – Beverage

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Cornbread Hemp®

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

💰 $1.7M Venture Round on 2022-12

Food & Beverage • Healthcare • Consulting

Cornbread Hemp® is a premier provider of organically sourced hemp products specializing in full-spectrum CBD and THC offerings. Their product lineup includes a variety of edibles such as gummies and capsules, as well as oils and topical creams aimed at enhancing wellness and relaxation. The company is celebrated for its commitment to quality and transparency, ensuring that their products are compliant with federal regulations while delivering effective health benefits.

📋 Description

• Lead the national sales strategy across the THC beverage, hemp CBD, and functional wellness businesses • Oversee the DSD sales team, National Key Account Manager team, distributor partners, and national broker network • Expand DSD team structure and headcount as markets mature • Set account strategy, KPI targets, and pipeline expectations across national retail channels • Develop and strengthen DSD, multi-state beverage, KEHE, and UNFI distributor partnerships • Recruit, negotiate with, onboard, and hold accountable a national broker network • Develop and execute go-to-market strategy, including new distribution opportunities and new-state DSD launches • Partner with Marketing on brand ambassador programs, field activation, tasting agencies, and activation budgets • Build forecasting, KPI management, pipeline reporting, and territory planning systems • Deliver account-level and revenue reporting to the CEO and leadership team • Navigate state-by-state hemp regulatory changes and adjust the sales organization as needed • Partner with Marketing, Operations/Supply Chain, and executive leadership on launches, expansion, and promotions • Refine the sales organization and determine where additional resources are needed

🎯 Requirements

• 10+ years of progressive sales leadership experience within beverage • DSD/3-tier beverage distribution experience, preferably with regional beer wholesalers • Natural-channel distributor experience with KEHE and/or UNFI • Demonstrated success building, negotiating with, and holding accountable a broker network • Proven success securing and growing national retail partnerships • Experience building, coaching, and leading multi-state sales organizations • Strong understanding of route-to-market strategy, distributor and broker management, VMS mechanics, forecasting, and sales/territory planning • Comfortable operating amid ambiguity and regulatory uncertainty • Experience scaling commercial organizations during rapid growth, ideally within a founder-led entrepreneurial company • Willingness to travel nationally up to 50%

🏖️ Benefits

• Quarterly bonus based on clear KPIs • Grant from the company's option pool, vesting over four years & a one-year cliff • Full package including 401(k) • Health, dental, and vision insurance • Company covers 50% of monthly health insurance costs (base tier) • Company covers 100% of dental and vision insurance • 20 days of annual PTO, including vacation and sick days • Dedicated budget for distributor visits, key account travel, trade shows, and industry events • $75 monthly product stipend • 50% off additional orders