Digital Marketing, Communications Specialist I

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $50.4k - $75.6k / year

⏰ Full Time

🟢 Junior

🌐 Digital Marketing

🦅 H1B Visa Sponsor

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Cox Enterprises

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1898

🚘 Automotive

📡 Telecommunications

🚗 Transport

💰 Seed Round on 2014-12

Automotive • Telecommunications • Transport

Cox Enterprises is a leading communications, media, and automotive services company with a mission to solve pressing challenges while building a more connected, mobile, and sustainable world. With over 125 years in business, Cox has invested over $1 billion in sustainable businesses and technology, generating $23 billion in revenue. The company comprises divisions like Cox Communications and Cox Automotive, which provide various B2B technology solutions and automotive services. Cox values innovation, inclusion, and the power of connection, aiming to foster a work environment where diverse voices are heard and respected. The company's commitment to sustainability and social impact is recognized by awards and certifications, such as being named a zero-waste business by Zero Waste USA.

📋 Description

• Develop and execute paid digital marketing initiatives across Google and Microsoft search, social media, display, and video platforms • Tailor advertising content to specific platforms and target audiences • Manage a portfolio of dealer accounts to support performance, client satisfaction, and retention • Collaborate with Analytics, Innovation, Advertising Operations, and Sales teams • Learn and use analytics dashboards and management software to monitor campaign effectiveness • Share insights and performance reports with clients and leadership • Execute and manage end-to-end Search, Display, Social, and Display/Video campaigns • Conduct keyword research, ad creation, audience targeting, and performance tracking • Analyze campaign performance and translate data into recommendations • Adjust account tactics and budget allocations independently • Provide monthly performance reports and strategic review consultations via video meetings and email • Troubleshoot advertising issues and maintain client satisfaction • Track client interactions, optimizations, and decisions in Salesforce for audit trails and documentation • Stay current on industry trends and competitor strategies

🎯 Requirements

• Bachelor’s degree and less than 2 years of experience, or 4 years of experience with no degree • 1–2 years of experience in digital advertising (SEM, social media, display/video channels) and/or similar digital marketing functions • Strong understanding of SEM, website/advertising analytics, and digital content strategy • Ability to understand client goals and offer recommendations based on desired outcomes • Proficiency in Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency’s Backpack, and Salesforce/SFX • Google Search, Display and Shopping + Microsoft Ads certifications preferred, but must be obtained within 90 days of hire • Excellent communication, time management, email management, and client relationship skills • Ability to travel up to 5% for client meetings or team events • Must clear a pre-employment drug test • Must currently be authorized to work in the United States for any employer without current or future sponsorship • No OPT, CPT, STEM/OPT, or visa sponsorship now or in future

🏖️ Benefits

• Flexible vacation with pay • Seven paid holidays annually • Up to 160 hours of paid wellness annually for employees or family members • Bereavement leave • Time off to vote • Jury duty leave • Volunteer time off • Military leave • Parental leave • Health care insurance (medical, dental, vision) • Retirement planning (401(k)) • Sick leave • Flexible vacation/wellness days and/or PTO • Remote work option • Potential additional incentive compensation