Product Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150k - $172k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Credit Acceptance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1972

💸 Finance

💳 Fintech

🚘 Automotive

Finance • Fintech • Automotive

Credit Acceptance is a company that specializes in providing auto financing solutions to individuals, including those with bad credit history or no credit history at all. With over 50 years of experience, Credit Acceptance has helped more than 4 million consumers secure financing for vehicle purchases. The company operates a network of over 15,000 dealers and offers customers the ability to pre-qualify for auto financing, which does not impact their credit score. Furthermore, Credit Acceptance provides educational resources and tools, such as payment and auto price calculators, to assist customers in managing their finances and understanding their credit options. The company's mission is to drive possibility by offering financial solutions that give individuals the opportunity to improve their financial situation and secure reliable transportation.

📋 Description

• Own commercialization, marketing strategy, and adoption for pricing, profitability, and transaction-enablement products • Partner with Product, Pricing, Sales, Analytics, and Customer Success teams to drive customer adoption, engagement, and revenue growth • Analyze customer behavior, usage patterns, and business performance to identify adoption barriers and value opportunities • Establish success metrics, monitor performance, and recommend actions to improve business outcomes • Develop differentiated value propositions, positioning, and messaging • Translate complex financial, operational, and technical concepts into clear customer benefits • Create customer-facing narratives and ensure consistent messaging across marketing, sales, training, and customer communications • Lead end-to-end go-to-market planning for products, enhancements, pilots, and strategic initiatives • Develop launch plans, adoption strategies, enablement materials, and customer communication programs • Support sales and customer-facing teams with training, messaging, and value-selling tools • Conduct customer research and competitive analysis • Synthesize quantitative and qualitative insights into recommendations for Product and business leadership • Define and track KPIs for product adoption, customer engagement, revenue growth, and launch effectiveness • Use data-driven experimentation and testing to optimize commercialization strategies • Develop reporting and insights for ongoing business decisions • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Business, Finance, Economics, or a related field, or equivalent practical experience • 8+ years of experience in Product Marketing, Product Management, Pricing Strategy, Commercial Strategy, Revenue Operations, or a related discipline • Proven experience developing and executing successful go-to-market strategies for complex products or services • Experience partnering with cross-functional stakeholders including Product, Sales, Analytics, and Operations teams • Strong analytical skills with the ability to interpret data and translate findings into business recommendations • Required degrees must have been earned at institutions of Higher Education accredited by the Council for Higher Education Accreditation or equivalent • Must not require sponsorship now or in the future to work legally for Credit Acceptance, including H-1B/H-4 or F-1 OPT visa holders • Strong product marketing expertise, including positioning, messaging, customer segmentation, and go-to-market planning • Strong business and financial acumen • Strong project management and organizational skills • Experience with customer research, market analysis, and competitor analysis is preferred • Experience marketing financial services, fintech, SaaS, B2B technology, automotive, lending, insurance, or other complex products is preferred

🏖️ Benefits

• 401(K) match • Adoption assistance • Parental leave • Tuition reimbursement • Comprehensive medical, dental, and vision coverage • Many nonstandard benefits