Director of Marketing Operations – Automation

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Crisis Prevention Institute

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

💼 Consulting

📦 Logistics

📚 Education

💰 Private Equity Round on 2011-11

Consulting • Logistics • Education

Crisis Prevention Institute is a leading provider of training programs designed to teach individuals how to prevent and manage crisis situations effectively. The organization specializes in evidence-based de-escalation techniques, trauma-informed approaches, and nonviolent crisis intervention methods, catering primarily to professionals in various sectors such as education, health care, and human services. CPI aims to foster safe environments through customized training solutions that equip staff with the necessary skills to handle challenging behaviors and situations confidently.

📋 Description

• Build and document a best-in-class Marketing Operations function • Lead a team of Marketing automation professionals • Build integrated campaign operations, marketing technology integrations, data enrichment, reporting and analytics, and lead/account routing and quality management • Lead change management, training and adoption for new marketing systems and processes • Establish operating procedures, accountability, and governance • Evaluate, implement, integrate, and optimize the marketing technology stack • Leverage AI to maximize existing technology and build new workflows and agents • Own the marketing technology roadmap, architecture, governance, administration standards, and adoption strategy • Partner with Marketing and Sales to operationalize integrated campaigns and scalable ABX strategies • Optimize data ingestion and governance throughout the funnel • Design, manage, and refine account and lead scoring models • Provide visibility and actionable insights into marketing performance • Lead weekly and monthly reporting cadences and pipeline reviews • Develop analyses, ad hoc reports, and models supporting marketing planning and predictable ROI • Interpret A/B testing results and inform optimization decisions • Manage the OKR/KPI process • Present performance findings and their rationale to leadership • Develop and implement a marketing data strategy covering enrichment, hygiene, and compliance • Collaborate with Sales, Customer Operations, Finance, Product, Technology, and Revenue Operations • Ensure marketing activities comply with relevant data regulations and mitigate risk

🎯 Requirements

• Bachelor’s degree in marketing or an analytical field such as mathematics, business, engineering, computer science, statistics, or related field • 7-10 years of professional experience in marketing and sales analytics for a B2B software company • 3+ years of people management experience, with a demonstrated record of coaching and developing team members • Hands-on experience and proficiency with CRMs and MAPs • Proven experience designing and supporting integrated campaign and ABX tracking • Proven expertise in account/lead scoring frameworks, data enrichment strategies, and martech stack integration and optimization • Hands-on expertise analyzing, interpreting, and telling stories through data for stakeholders at every level • Advanced proficiency building dashboards and advanced Excel skills, including complex formulas and functions • Proven knowledge of B2B demand/revenue generation processes, lead journeys, demand waterfalls, and opportunity progression • Strategic thinking with strong consultative skills to build cross-functional relationships across Marketing, Sales, and Technology • Strong prioritization capability and a track record of collaborating effectively within a team structure • Ability to work as a self-starter, making decisions and taking action based on what’s right for the business • Agility to work in an evolving environment • Strategic mindset using data to identify revenue and pipeline optimization opportunities • Experience leading a team and building a marketing techstack and data infrastructure that supports complex, integrated campaign and ABX efforts • Experience partnering closely with Technology and Revenue Operations • Experience building attribution models, lead scoring and routing rules, reporting and analytics packages, and campaign optimizations

🏖️ Benefits

• Comprehensive compensation package • Comprehensive benefits package • 401k • PTO • Health & Wellness Days • Paid Volunteer Time Off • Continuing education and training • Hybrid / Remote work schedule • Paid Parental Leave

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