Marketing Events Lead

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Crowe

5001 - 10000 employees

💼 Consulting

🍽️ Food & Beverage

🏭 Manufacturing

Consulting • Food & Beverage • Manufacturing

Crowe is a public accounting and consulting firm that provides audit, tax, and advisory services to both public and private entities. With a strong emphasis on industry-specific expertise, Crowe helps organizations navigate financial complexities and regulatory challenges, particularly in sectors like healthcare, financial services, and manufacturing. Their innovative approach combines deep industry knowledge with technology-powered solutions to enhance value and address the unique needs of their clients.

📋 Description

• Lead the Event Lead team in planning, production, and operational delivery of complex, high-visibility, market-facing events • Independently manage assigned events and portfolios from intake/concept through post-event evaluation • Translate business objectives into event strategies, success criteria, scopes, roles, decision rights, and comprehensive project plans • Lead team coaching, work assignment, resource deployment, quality review, feedback, and escalation support • Serve as a trusted advisor and escalation point for senior leaders, event sponsors, cross-functional partners, accounts, and strategic programs • Establish operating processes with Marketing, Sales, Communications, Finance, Procurement, Technology, Legal, Risk, and other event functions • Manage vendors, venues, budgets, forecasts, contracts, technology decisions, risks, logistics, and attendee experience • Direct pre-event readiness, live-event execution, contingency planning, issue resolution, and escalation management • Ensure compliance with firm policies and applicable legal, insurance, health and safety, data privacy, contractual, and risk-management requirements • Lead post-event evaluation, measure outcomes, synthesize feedback, identify trends, and implement scalable process improvements • Support the Executive Operations and Events Leader with standards, service expectations, governance, reporting, resource planning, team development, and strategic initiatives

🎯 Requirements

• Progressive corporate meeting and event planning, production, and logistics experience • 7 or more years of relevant meeting and event management experience, including complex programs or portfolios • Bachelor’s or associate degree in business, hospitality, marketing, communications, event management, or a related field preferred; equivalent relevant experience considered • Demonstrated success leading complex, high-profile events and managing concurrent projects with significant budgets, stakeholders, vendors, and dependencies • Strong project, portfolio, budget, resource, risk, and vendor management capabilities • Ability to translate business objectives into event strategy, measurable success criteria, and actionable delivery plans • Strong executive presence, facilitation, written communication, negotiation, and relationship-management skills • Ability to influence decisions, resolve conflict, manage ambiguity, and remain composed in high-pressure situations • Experience coaching colleagues, directing matrixed teams, reviewing work quality, and improving operational performance • Strong analytical skills for evaluating event performance, identifying patterns, and making evidence-based recommendations • Advanced proficiency in Microsoft Word, Excel, and PowerPoint • Strong working knowledge of event management, registration, attendee engagement, virtual/hybrid, and audiovisual technologies • High degree of discretion and ability to protect confidential business, client, participant, and financial information • Ability to build respectful, productive relationships at all levels of the firm and with external partners • Ability to work flexible schedules, including extended hours during peak planning periods and live events • Ability to travel as needed for event delivery, planning meetings, team development, and departmental activities • Knowledge of event industry trends, venue and vendor landscape, contracting practices, and event risk management • Knowledge of registration platforms, mobile applications, virtual and hybrid platforms, attendee engagement tools, and event data/reporting solutions • Experience developing templates, playbooks, service standards, metrics, or continuous-improvement initiatives • Understanding of marketing and sales handoffs, event ROI, attendee data stewardship, accessibility, and sustainable event practices • Required to verify identity and eligibility to work in the United States; Crowe is not sponsoring work authorization

🏖️ Benefits

• Real flexibility to balance work with life moments • Comprehensive total rewards package • Inclusive culture that values diversity • Consistent meetings with a Career Coach to guide career goals and aspirations • Opportunities for career growth and leadership • Accommodation and special assistance for applicants who need it

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