Events Marketing Manager – Experiential, Field Marketing

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DemandTec

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🛒 Retail

🤖 Artificial Intelligence

SaaS • Retail • Artificial Intelligence

DemandTec is an AI-powered SaaS platform that helps retailers and suppliers optimize lifecycle pricing, promotions, markdowns, and trade fund collaboration. It unifies pricing, promotions, markdowns, and deal management on a single platform, applying demand science and automation to protect margins, improve consumer price perception, and streamline supplier-retailer collaboration and deal reconciliation.

📋 Description

• Own end-to-end planning and execution for core industry events, including Groceryshop, NRF, NACS, FMI Midwinter, and other Retail/CPG/grocery and convenience-channel shows • Manage the full event lifecycle, including contracting, budget, booth strategy and design, sponsorship selection, staffing, shipping/logistics, on-site execution, and post-event wrap-up • Partner with Sales leadership on pre-show account targeting, hosted meeting programs, and happy hour/VIP moments • Build and manage pre-show, on-site, and post-show campaigns across email, LinkedIn, and direct mail • Design and run customer appreciation dinners, receptions, and VIP experiences • Support customer validation and advisory sessions with Customer Success and Product Marketing • Conceive and produce virtual experiential events beyond standard webinars • Own the self-hosted Zoom and HubSpot webinar program from topic development through follow-up sequencing • Partner with Growth and Product Marketing to align virtual events with campaigns, content, and product launches • Plan and execute regional dinners, meetups, and industry mixers • Serve as the primary Marketing liaison to Sales for event attendance and pipeline goals • Build a repeatable pre-, during-, and post-event playbook with target account lists, lead capture and scoring, and SLA'd follow-up • Track and report event performance in HubSpot across Influenced, MQL, SAL, SQL, and Opportunity stages • Own the events budget, negotiate contracts and sponsorships, manage spend, and optimize the event calendar for ROI • Report to the CMO and collaborate with Sales, Product Marketing, Product, Customer Success, Growth, SDRs, and AEs

🎯 Requirements

• 5–10 years of experience in B2B events, field marketing, or experiential marketing, ideally at a SaaS or technology company selling into Retail, CPG, grocery, or convenience verticals • Track record running tradeshow programs from booth strategy through execution • Experience owning a webinar/virtual events program end-to-end • Demonstrated ability to partner closely with Sales, set joint goals, drive attendee lists, and focus on pipeline outcomes • Experience designing creative, non-standard virtual and in-person activations • Comfort owning budgets and vendor relationships and negotiating contracts • Strong project management skills and ability to manage multiple events simultaneously • Hands-on fluency with HubSpot or comparable marketing automation/CRM for campaign build, lead routing, and ROI reporting • Experience with Zoom for webinar production • Excellent written and verbal communication and comfort presenting plans and results to Sales leadership and executives • Willingness to travel approximately 25%, including some evenings/weekends around show schedules • Nice to have: experience marketing to grocery, CPG, retail, or convenience-store audiences • Nice to have: familiarity with ABM programs and named-account event targeting • Nice to have: experience with lead-capture/badge-scanning tools such as Validar and event technology stacks • Nice to have: portfolio of creative virtual event concepts

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • 401(k) • Paid time off • Professional development support