Head of Web Content Strategy

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150k - $190k / year

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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DigiCert

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2003

🏥 Healthcare

📦 Logistics

💼 Consulting

Healthcare • Logistics • Consulting

DigiCert is a global leader in providing high-assurance digital security solutions. It offers a wide range of services including TLS/SSL certificates, PKI (Public Key Infrastructure), and IoT (Internet of Things) security solutions. DigiCert's suite of products and services includes certificate lifecycle management, secure signing for code and documents, and devices across various industries such as healthcare, transportation, and smart cities. The company is focused on ensuring digital trust with advanced encryption and identity verification technologies, preparing organizations for the challenges of the quantum era. DigiCert is trusted by the majority of the Global 2000 companies for managing their digital trust needs.

📋 Description

• Develop and execute a global web content strategy aligned with DigiCert’s business priorities, brand and audience needs • Translate DigiCert’s intelligent trust strategy into clear, connected digital experiences • Define content journeys for executive, business, security, and technical audiences across the buying process • Partner with Web, UX and SEO to improve site structure, navigation, page hierarchy and content discoverability • Connect corporate narrative with solutions, products, use cases, resources and calls to action • Conduct content audits and use audience, search and performance data to identify gaps and opportunities • Establish plans to create, improve, consolidate, repurpose, or retire content • Ensure web content supports organic search, AI-powered discovery, accessibility, localization and conversion • Establish workflows for planning, creating, reviewing, publishing, and maintaining web content • Define ownership and review cycles to keep priority pages accurate and current • Manage intake and prioritization of web content requests with marketing and web leaders • Create templates, standards, and messaging frameworks to improve quality and consistency • Manage and develop the copyeditor, setting priorities and performance expectations • Partner with Corporate Communications and Brand to uphold voice, style and editorial standards • Work with Product, Legal, and technical experts to substantiate claims and protect credibility • Co-lead DigiCert’s global editorial calendar with the Corporate Communications leader • Connect corporate news, thought leadership, campaigns, launches, and customer stories through coordinated planning • Translate major narratives and content investments into web experiences that extend their reach and value • Identify opportunities to lead conversations across AI trust, quantum readiness, PKI modernization, machine identity, and digital trust

🎯 Requirements

• 8+ years of experience in web content strategy, UX writing, digital content, editorial leadership or a related discipline • Experience leading web content for an enterprise technology, cybersecurity, SaaS or similarly complex organization • Strong portfolio demonstrating strategic web thinking and exceptional writing • Ability to translate technical concepts into clear, compelling content for business and technical audiences • Experience planning content around customer journeys and business objectives • Working knowledge of information architecture, SEO, digital accessibility, content governance, and conversion principles • Experience using analytics, search data, and testing to improve content performance • Familiarity with enterprise content-management systems and modern publishing workflows • Experience managing writers, editors, agencies, or other contributors • Strong project-management skills and ability to prioritize competing needs • Bachelor’s degree in communications, journalism, marketing, English or a related field, or equivalent professional experience

🏖️ Benefits

• Competitive compensation and comprehensive health, dental, and vision coverage • Retirement savings programs with company matching (401(k) or RRSP) • Generous paid time off, including holidays, and vacation • Paid parental leave and family support benefits • Life and disability coverage • Flexible spending and health savings options (where applicable) • Health and wellness support, including gym reimbursement and wellness programs • Employee Assistance Program with 24/7 confidential support for employees and families • Education assistance and professional development opportunities • Access to LinkedIn Learning and continuous learning resources • Employee referral bonus program and additional company perks and discounts • Internal rewards and recognition platform (Motivosity) to celebrate and acknowledge project wins, milestone achievements, and outstanding contributions of colleagues • Business travel insurance and global employee support programs