Director, Platform Growth – Development

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $134.4k - $244k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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DIRECTV

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

📡 Telecommunications

📱 Media

Telecommunications • Media

DIRECTV is a leading provider of satellite TV and internet-based television services in the United States. They offer a variety of television packages that include a wide range of channels, premium networks, sports, and movies. Customers can choose between satellite TV or streaming via existing internet services without the need for a satellite dish. DIRECTV is known for its extensive sports programming, including exclusive access to NFL Network and NFL RedZone, as well as regional sports networks. Additionally, DIRECTV provides services for both residential and business customers and offers a variety of deals and promotions, including discounts and reward cards for new customers.

📋 Description

• Execute end-to-end marketing strategies for major streaming platforms • Manage day-to-day initiatives supporting traffic performance, conversion, and sales targets • Track performance, contribute to growth forecasts, and coordinate cross-functional planning with product, business development, and advertising • Build and maintain multi-threaded OEM partner relationships with Amazon, Roku, Google, Apple, and other partners • Serve as the primary marketing point of contact and support business reviews, negotiations, and strategic planning • Support negotiations for distribution agreements, revenue share models, co-marketing investments, and platform merchandising opportunities • Partner with business development, product marketing, and finance to structure scalable deals • Establish and track KPIs and operating rhythms for acquisition, engagement, retention, and monetization • Identify and execute opportunities to accelerate growth and improve ROI across channels • Lead cross-functional initiatives, manage priorities, and develop scalable processes and best practices

🎯 Requirements

• 5–7 years required experience in strategic partnerships, channel sales, or platform business development within OTT, CTV, digital media, or related industries • Demonstrated success managing and growing relationships with Tier 1 streaming OEM platforms, including Amazon Fire TV, Roku, Google/Android TV, and Apple TV • Proven track record negotiating and closing complex, high-value commercial agreements with measurable revenue impact • Deep understanding of AVOD, FAST, SVOD, and CTV advertising ecosystems • Strong financial and analytical skills, including building business cases, forecasts, and joint business plans (JBPs) • Technical fluency in OTT ecosystems, including app distribution, platform certification, APIs/SDKs, and ad tech such as SSAI, programmatic, and measurement • Exceptional executive presence and ability to influence senior stakeholders internally and externally • Experience leading and scaling high-performing teams in a matrixed, cross-functional environment • Bachelor’s degree required • May require a background check due to routine access to DIRECTV and DIRECTV customer proprietary data • Ability to travel approximately 25% as needed

🏖️ Benefits

• Market-competitive compensation • Base salary determined by work location, job-related skills, experience, and relevant education or training • Bonus and benefits included in total compensation package • Remote work arrangement • Travel as needed (approximately 25%)