Retention and Lifecycle Marketing Manager

🔥 12 hours ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $75k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Doc's Diesel

WebsiteLinkedInAll Job Openings

11 - 50 employees

🚘 Automotive

🏭 Manufacturing

🛍️ eCommerce

Automotive • Manufacturing • eCommerce

Doc's Diesel is an online retailer and manufacturer of heavy‑duty diesel maintenance parts and fluids for Cummins, Powerstroke, Duramax and EcoDiesel trucks. The company sells oil and filter maintenance kits, brake pads and rotors, hub assemblies, fuel and air filters, additives and other truck-specific replacement parts through a direct-to-consumer eCommerce store and offers wholesale/dealer programs and subscriptions. Doc’s emphasizes OEM-grade filtration and third‑party testing, targeting owner-operators, fleets, and diesel enthusiasts who want high-quality, affordably priced maintenance products without dealership markups.

📋 Description

• Own email in Klaviyo end to end, including flows, campaigns, deliverability, list health and promotional calendar • Own SMS strategy, list growth, compliance, flows and campaigns in Postscript • Coordinate email and SMS sequencing to avoid duplicate messaging • Move campaigns to engagement-based segments and maintain inbox placement and sender reputation • Audit and repair broken, inactive or unfinished flows • Establish segmentation, naming conventions and reusable templates • Rebuild post-purchase onboarding, cross-sell, replenishment, win-back and VIP lifecycle flows • Build replenishment programs around maintenance intervals for oil, filters, fluids and additives • Design and document structured tests, hypotheses, results and learnings • Own subscription messaging in Stay.AI, including upcoming-order, cancellation, save and win-back flows through Zaymo • Grow subscriptions beyond oil and increase upsell into high-margin SKUs • Track net subscriber growth, including new, cancelled and reactivated subscribers • Share retention audiences and suppression lists with performance marketing and align promotions with media spend • Analyze new-customer cohorts with performance and ecommerce teams • Own post-purchase offer strategy in Rebuy and improve list capture across site entry points • Brief creative assets and write conversion-focused copy • Bring retention activities into monthly marketing planning • Report channel contribution and retention KPIs using Triple Whale • Report returning-customer revenue, revenue per recipient, click rate, list growth, SMS revenue against cost, net subscriber growth and repeat purchase rate • Report repeat rate by entry product and channel • Identify and size the highest-leverage monthly retention improvement • Complete a 90-day plan covering platform audits, flow repairs, post-purchase and replenishment rebuilds, engagement-based sending, core SMS flows, subscription win-back and the first monthly retention report

🎯 Requirements

• 3+ years of hands-on email and SMS marketing in a DTC ecommerce environment • Deep Klaviyo expertise: flows, campaigns, segmentation, deliverability, A/B testing and reporting • Hands-on Postscript experience, or a comparable dedicated SMS platform like Attentive, including compliance and list growth • Track record of fixing and growing lifecycle programs, with measured impact on repeat revenue and retention • Subscription lifecycle experience, including cancellation, save and win-back • Real testing history with documented results, including unsuccessful tests • Experience working with both a paid media team and an ecommerce or site team, sharing goals and data • Conversion-focused copywriting and ability to provide strong creative briefs • Ability to trace broken triggers or integrations • Automotive, aftermarket, powersports or hard-parts category experience preferred • Stay.AI, Recharge, Skio or similar Shopify subscription platform experience preferred • Rebuy or similar post-purchase tools, and Zaymo or other interactive email experience preferred • Triple Whale, Northbeam or similar attribution tools experience preferred • Experience moving an SMS program between platforms preferred • Technical comfort with Shopify, Klaviyo, Postscript and Stay.AI event integrations preferred • Experience at a growth-stage DTC brand ($10M to $100M) preferred

🏖️ Benefits

• Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment) • Retirement plan with Simple IRA and 3% company match (available after 60 days of employment) • PTO (available after 60 days of employment) • Company-sponsored employee-only YMCA membership (available after 60 days of employment) • No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days) • Opportunities for growth within a rapidly scaling ecommerce organization